I met @kasiflavour10 a few years ago and was struck by his rare ability to make old-school football culture feel current again—rooted in township memory, not nostalgia-for-sale.
That sensibility runs deep. His father is the legendary Shakes Kungoane. He's the real deal.
We spoke about the ongoing debate about Kasi Flavor versus Old School brands.
It was a long overdue conversation as I was genuinely unsettled when I walked into an “old school” shop in Sandton and, for a moment, thought I was in his store. The aesthetic. The merchandise. The storytelling. It felt unmistakably his lane—until I realised it wasn’t.
Of course noone owns football.
But storytelling has authorship. There's no mistaking Kabelo's imprint in the category.
I hope the Advertising Regulatory Board (ARB) looks into this—and that the township market, especially young consumers, votes with its heart and conscience, not just price and proximity.
Support the originators. Not just the amplifiers with deep pockets. That's the only way we are going to incentivize the youth to create and alleviate unemployment.