Vikas

[Vikas @BoldFlake]

+1

[Neelesh Misra @neeleshmisra]

I was using Twitter for all the wrong reasons. Rather than getting affected by nonsense people doing digital streetfighting, I now look for handles that tell me something new every day. Scientists. Doers on the ground. Artistes. Dreamers. I listen more and talk less. Try it.

[Anupam Gupta @b50]

Today at the age of 54, if someone asked me what's financial freedom, I'd say take a step back, what is freedom?

It's being healthy and rich (in that order) enough to say, I'm taking July to Oct off this year to spend time in US and Europe. There I shall watch World Cup Football, Wimbledon, The British Open, maybe a few PL matches (Go Gunners or Man U), a few F1 races (Paddock Club only), The Odyssey on a proper IMAX 70mm screen. This is bare minimum. I already missed solstice at Stonehenge. Maybe I'll catch Manhattanhenge.

Yeah that sounds good. I figure I'd need oh about Rs1,739cr bank balance for that. And be very healthy too. Need to enjoy the long haul flights in first class.

That's freedom. And only money can bring that home. Till then there's always OTT and Twitter.

[Smita Barooah @smitabarooah]

The quiet grief of adult friendship: One of the most beautiful articles I've read in a while. Hits hard
https://t.co/qXi6UBaTs3

[Vikas @BoldFlake]

The spiral of self-doubt is a tunnel that you’ll inevitably have to pass through when you try to do anything that you can call an achievement.

[Vikas @BoldFlake]

Not a fan of December.

[Vikas @BoldFlake]

I think the difference between brilliance and success is taking things personally v/s taking them seriously.

[Vikas @BoldFlake]

I think it has been exactly a year and a half since I was last able to speak to my mother. In this time period, every single meal I've eaten has each and every time reminded me that its not been cooked by her. Its a lot.

[Albinder Dhindsa @albinder]

It’s live! Everyone please thank Ankit’s mom 💛

We will polish the feature in next couple of weeks.

[alina 🇪���� @90sAlinaa]

“i need to save money” also me:

[Vikas @BoldFlake]

@samit2009 Hi. This is Vikas writing to you on behalf of Mr. Pritam

Is there an email ID I can get in touch with you on ?

Thank you :)

[Pritam @ipritamofficial]

This is a movie I'm really looking forward to.
All the best, @varungrover!

https://t.co/woW7RbOQ4r

[Vikas @BoldFlake]

Believing in technology and at the same time letting technology challenge your beliefs. Both are so so important.

[Vikas @BoldFlake]

Reading @deepigoyal 's twitter updates continues to be the favourite NYE ritual.

[Vikas @BoldFlake]

All the bombay folks have appparently left bombay for the weekend so the city traffic is seemingly well behaved today.

[Vikas @BoldFlake]

Smiling through grief is a form of grace.

[Aditi. @Sassy_Soul_]

The sky looks different when you have someone you love up there

[Vikas @BoldFlake]

The fortress of Wankhede reacting on every single ball.

Bombay showing how its done. Come on India!

[Ad Professor @The_AdProfessor]

20 under-discussed topics in advertising:

1. Google paid Apple $20 billion in 2022 to be iPhone's search engine.

2. Apple's ad business is set to grow 650% by 2026 to $30 billion.

3. Bytedance (TikTok) was the 2nd biggest advertiser in the world - $19.2 billion spent on ads. It returned 3.2x in revenue.

4. In 2009, Jeff Bezos said: "Advertising is the price you pay for having an unremarkable product or service.

In 2022, Amazon became the biggest advertiser in history: $20.2 billion in ad spend. U-turn.

5. Amazon might be the biggest advertiser in history -- but they've also made more from Amazon ads than Amazon Prime in 2022: $38 billion from Amazon ads.

6. Amazon had a patent on the one-click checkout from 1999 to 2017.

7. Baby Boomers are estimated to pass on ∼$48 trillion in inheritance to Gen X, Millenials, and Gen-Z. Digital advertising is still very early.

8. LVMH is the world's largest fashion advertiser. They spend ∼$10.4billion in 2022.

9. L'Oreal is the world's largest advertiser for physical products: $13.1 billion per year on advertising.

10. Uber made $650 million from advertising last year.

11. YouTube was acquired for $1.65 billion. Last year, it made $29.9 billion in ad revenue.

12. Of the top 25 advertisers in the world, Walmart delivered the highest return on dollars spent. They spent $3.9 billion -- but made $146x for every dollar spent.

Walmart also made $2.7 billion from its ad product.

13. China has 4 companies in the world's top 25 advertisers: Ali ($12.6 billion), Bytedance ($19.2 billion), JD ($5.1 billion) and Tencent ($4.9 billion)

14. France has 2 companies in the world's top 25 advertisers: LVMH ($10.4 billion) and L'Oreal ($13.1 billion).

15. The UK only has 1 company in the world's top 25 advertisers: Unilever ($7.8 billion)

16. Pepsi spent $3 billion on advertising, which is $1.32 billion less than Coca-Cola, which spent $4.32 billion.

17. Lebron James has more followers than the NBA, NFL, MLB, NHL, MLS and WNBA combined.

Cristiano Ronaldo has more followers than every Premier League team combined.

The most under-discussed revelation of social media: Individuals have a power law on social media over corporations.

18. The number one users of Facebook, Instagram, YouTube, and WhatsApp: India.

19. The number one English-speaking demographic on the internet: Indians.

20. In 2021, there were only 357 million Indians online (27% of the population). In 2022, there were 840 million Indians online (80% of the population)

[Vikas @BoldFlake]

I'm slightly dissapointed a lot.