Boltive

Boltive is on a mission to secure advertisers and publishers against invasive media, and protect the entire ecosystem from unwanted, non-secure, and unsafe ads.

[Boltive @BoltiveTech]

#Google delays #cookieless future to 2024 as e-commerce firms lose revenue on iOS changes and US and UK lawmakers scrutinize the company's adtech dominance.
At the same time Google is also expanding access to testing Privacy Sandbox APIs. https://t.co/HCaXCR3nUt

[CEOWORLD magazine @ceoworld]

Three Ways Your Data is Leaking in Advertising and How to Avoid It https://t.co/uixPfDXTb9 via @CEOWORLD magazine

[Boltive @BoltiveTech]

The FTC is heating up enforcement of privacy laws around sensitive data, deceptive claims around anonymization, and consumer data misuse. #FTC #privacy #brandsafety #peoplesafety #data

https://t.co/Me0EkjCL6s

[Boltive @BoltiveTech]

White House executive order calls for action to address "digital surveillance related to reproductive health." This includes prompting the FTC and DHHS to increase guidance and enforcement of privacy protections #dataprivacy #adops #government

https://t.co/tnGJqHukyl

[Boltive @BoltiveTech]

Sanctioned Russian demand side platform RuTarget allegedly harvested personal information from Google and other adtech vendors for months. Discovery of unauthorized data collectors is one of the services offered by Boltive Privacy Guard #data #privacy https://t.co/AyxWDpi3Wz

[Boltive @BoltiveTech]

Helpful summary from Kelley Drye of changes to notice at collection and privacy policy requirements in the draft CPRA regulations. #cpra #privacy #brandsafety #peoplesafety

https://t.co/nlZpM4meje

[Boltive @BoltiveTech]

"So, while software is eating the world; human data bites back. It has been my experience that data bites back viciously where privacy is not built in." #privacy #brandsafety #peoplesafety

https://t.co/vGmctwagMK

[Boltive @BoltiveTech]

FTC may be advancing toward rule-making on commercial surveillance, with comments potentially closing as soon as August. #privacy #advertising #ftc

https://t.co/AbLQ2daxgf

[Boltive @BoltiveTech]

Meta's pixel found to be pulling in sensitive and HIPAA-protected consumer data from 33 hospital sites...and most of the hospitals weren't aware of the activity. #privacy #HIPAA #consumerdata https://t.co/Gf6Gb821vv

[Boltive @BoltiveTech]

The FTC is starting to not just fine companies collecting data improperly, but also make them delete the data and any algo or data model build on that data. #privacy #FTC
https://t.co/D7lXoVRdau

[Boltive @BoltiveTech]

Draft CPRA rules spell out new conditions for firms and third parties. If the draft rules are approved, firms will need to contractually require vendors to comply and audit for compliance ...or firms may face liability themselves #cpra #privacy
https://t.co/YYmLxE39d3

[Boltive @BoltiveTech]

California regulators have released an initial pass at the new privacy regulations: #privacy #regulation
https://t.co/kD9r2cBFPP

[Boltive @BoltiveTech]

CT has become the 5th state to pass a consumer data privacy law -- goes into effect July 1, 2023, and similar to other states' laws, provides the right to opt out of targeted ads. #privacy #consumerdata #data #adtech
https://t.co/geIjIs76MG

[Boltive @BoltiveTech]

FTC Chair Lina Khan signals possible updates coming to the FTC's approach to commercial data collection, noting the current framework may be "outdated and insufficient." #privacy #FTC #IAPP #data
https://t.co/yizJ3R8vEN

[Boltive @BoltiveTech]

January 1, 2023 is only 8 1/2 months away -- are you getting ready for the new state privacy laws going into force? #privacy #cpra #vcdpa #cpa
https://t.co/3sF79KDcDl

[Boltive @BoltiveTech]

"...loyalty metrics are “spiking across the board” for companies that provide an individualized approach, align with their values, and treat their data with respect." #privacy # marketing #dataprotection https://t.co/ceOxIMTOZe

[Boltive @BoltiveTech]

Notable observation about CPRA: "The agency’s first task will be to turn the state privacy law, which is broad, into detailed regulations for industry."#CPRA #dataprivacy #privacycompliance #privacy #adops #data https://t.co/9BINzieNX0

[Boltive @BoltiveTech]

The IAB Europe has updated their guide to the post third-party cookie era -- this is the latest & greatest on the alternative solutions in development, from contextual to identity to telco to Google Topics. #adtech #cookies https://t.co/usFns48TOC

[Boltive @BoltiveTech]

Utah looks ready to sign its own consumer privacy act into law. The UCPA is similar to the Virginia Consumer Data Privacy Act, and if signed will go into effect on December 31, 2023. https://t.co/uVFwn02DGq #data #law #privacy #Utah #legislation #consumerprotection

[Boltive @BoltiveTech]

"...39% of UK consumers do not trust marketers to safeguard their data, attributable to the fact that the vast majority (87%) receive marketing communications from brands that they have no recollection of opting in for." #CPRA #GDPR #compliance https://t.co/zG1fBjeGxy