BowTiedSetter

Building @CompanionPetSup - a daily supplement for your dog

[BowTiedSetter @BowTiedSetter]

@davidfigeira yeast

[David @davidfigeira]

$19k/day pet brands are winning with simple animated hooks like this

the dog looks cute
but the problem is instantly obvious

constant licking
itchy skin
owner concern
clear discomfort

then the product enters as a character

not just a bottle on screen
but the “helper” in the story

that contrast is what makes the ad work

problem first
emotion first
solution second

cute visual
clear pain
easy payoff

rt + comment yeast and i’ll send the breakdown
(follow for dm)

[BowTiedSetter @BowTiedSetter]

@mikefutia UGC

[BowTiedSetter @BowTiedSetter]

@maverickecom Live

[Noah Frydberg | Tiktok Shop For Brands @maverickecom]

Claude = 550 videos/day

Fully realistic UGC ads — cinematic lighting, natural human motion, clean pacing — powered by AI agents.

- UGC cost: $0
- Production time: minutes
- Scale: instant

One AI engine that creates, tests, and scales short-form ads automatically — nonstop.

Comment + RT ''LIVE'' and I’ll DM you the full workflow.

(Must be following)

[BowTiedSetter @BowTiedSetter]

@imBillyHowell Send me more info

[BowTiedSetter @BowTiedSetter]

@jtsarafa TikTok: @companion.pet

https://t.co/XSXozylJk3

[JT Sarafa @jtsarafa]

https://t.co/mLAuwYvCV8

[Fawn @BowTiedFawn]

From Twitter to Target in <3.5 years

Here’s what myself, @CalvinandNOBS, and @theNOBSdentist have been up to building the #1 toothpaste on TikTok

(and #1 in your hearts, right? 🤨)

https://t.co/OMaVORqndq

[TJ Bongiorno @TJ_Bongiorno]

Expecting the first run of cans to go Monday morning

[BowTiedSetter @BowTiedSetter]

@georgesttock Guide

[‏ً @omgsidewalks]

every pet owner has a foundational nickname from which 58 other names ripple outwards. the sourdough starter name

[BowTiedSetter @BowTiedSetter]

@BowTiedTed @drinkYRBA Sippin some home made yerba as we speak - excited to try YRBA

[BowTiedSetter @BowTiedSetter]

@presleep_ just arrived and I'm stoked to finally try it out.

We sleeping good tn

[BowTiedSetter @BowTiedSetter]

@BowTied_G_Eagle @BowTiedBull Lfg

[𝗥𝗢𝗖𝗞𝗬 @TheWarKitchen]

Habits that have made life better
- Reading fiction before bed
- Sleeping on a grounded mat
- Creating more than you consume
- Wearing natural materials
- Shopping in upscale supermarkets
- Prioritizing bed time over wake time
- Drinking great water
- Relentless work or deep leisure
- Magnesium
- Nailing a perfect steak
- Avoiding peak hour
- Warm incandescent lighting
- Black seed oil
- Harnessing the power of music
- Never worrying
- Zinc
- Becoming a regular at the bakery
- Becoming a regular at cafés
- Genuine curiosity or complete indifference
- Moving your body everyday
- Reading as the default opposed to scrolling (use brick)
- Stretching before bed
- Harnessing aura from art (museums)
- Writing on paper
- Staying in nice hotels
- Reading physical books
- Organizing / curating everything digitally (notion, miro, pinterest)
- Weekly journal (Leuchtturm1917)
- Bringing cash everywhere
- Never taking change
- Harnessing the power of tasteful caffeination
- Dressing well
- Taurine
- Gatekeeping good things (within reason)
- Surrounding yourself with beauty

[Calvin @CalvinandNOBS]

If you're an American brand and have less than 5% of the US's market share. DO NOT try to expand to another country unless it's dead simple to do so.

Story time.

As we grew NOBS, we kept getting comments to expand into Canada and the EU. There was an easy way to do this with Amazon Cross Border into Canada so we gave it a shot.

What did it drive? 0.3% incremental revenue.
What would the EU drive? 3% incremental revenue.

When you're doing an expansion, there's 2 things that stand out in my mind.

1. Is the regulation hurdles worth it for the extra revenue? In the case of the EU, that's 27 different tax jurisdictions and regulatory bodies for a product like NOBS. 3% increase in revenue is no way worth that headache.

2. How much do I need to support the market to get it above the 3% increase and is the effort/ads going to be more efficient than my current market (US)?

The answer is almost always no to both of these questions unless you're starting to tap the market that you're currently in. Especially if you're in a business that has regulatory oversight like consumables or beauty.

[BowTiedSetter @BowTiedSetter]

@Alexanderrrjt Dog

[BowTiedSetter @BowTiedSetter]

@BowTiedDVM HNY!

[BowTiedSetter @BowTiedSetter]

@imBillyHowell Petfluencers