Marcella Boynton

Assistant professor at @UNC_SOM and @UNCpublichealth

[Marcella Boynton @BoyntonMarcella]

@LanceChurchill @Rawgster @truthinitiative @TobaccoFreeKids @ParentsvsVape This statement is a gross mischaracterization of the cited research study. Vaping prevention ads did not cause the vaping epidemic!

[Marcella Boynton @BoyntonMarcella]

Follow up question --- We also found that flavor-related vaping prevention content actually increased vaping appeal. Do you find this surprising?

[NCPC Central Cal @CalNcpc]

A study issued by @TC_BMJ reports that #VapingPrevention ads with messages about #addiction, #chemicals, #NegativeHealthEffects and with #warnings like #GraphicImages, were linked to greater perceived message effectiveness (#PME) among #teens. Thoughts?
https://t.co/cWLgP2pbr7

[Marcella Boynton @BoyntonMarcella]

@phil_w888 Phil, there are no proven benefits of vaping for teenagers. And truthfully, the literature on its use as a cessation aid are mixed at best. I'll avoid exaggerated claims if you will.

[Marcella Boynton @BoyntonMarcella]

@phil_w888 There are multiple health risks associated with vaping, and it is important for prevention messages to communicate these risks clearly. Otherwise, we run the risk of having a whole generation of teens becoming established users, wishing they'd never started to begin with. 2/2

[Marcella Boynton @BoyntonMarcella]

@phil_w888 Yes, there is a very important ongoing conversation in the field of tobacco control about the role of vaping as a cessation aid for established smokers. To clarify, my study was not focused on messaging to that group, but it was only related to adolescent vaping prevention. 1/2

[UNC Lineberger @UNC_Lineberger]

@SethNoar @BoyntonMarcella This includes the use of negative imagery, and avoiding memes, hashtags and other “teen-centric” communication styles. https://t.co/VG8JpBmp2o

[Marcella Boynton @BoyntonMarcella]

Teens know it when adults pretend to be hip in order to communicate with them and usually it backfires! Just present the facts about vaping, and be candid about questions we still have re: potential long-term harms. #TobaccoControl #HealthComm #EdChat #HealthEducation

[supportREALteachers @supportREALtchr]

Open Access - "Promising vaping prevention messages focus on the adverse consequences of vaping, use negative imagery and avoid speaking for teens using their vernacular or perspective" https://t.co/WEHlXp2aFC @carmelhealth #healtheducation #edchat

[Marcella Boynton @BoyntonMarcella]

Proud to have led this important #TobaccoControl health communication study along with senior author, @SethNoar.

[Marcella Boynton @BoyntonMarcella]

@phil_w888 @uncchilab @UNCHussman @HussmanGrad Lying in what regard? I agree completely that tobacco prevention campaigns should be fact-based, although I am guilty of telling my own kids that Santa is real.

[Marcella Boynton @BoyntonMarcella]

Thanks to my fantastic co-authors, including @NoraSanzo @SethNoar @ErinSutfin @AlexKresovich

[Marcella Boynton @BoyntonMarcella]

Our new article identifying effective vaping prevention messaging strategies for teens just came out--most alarming finding was that prevention ads with content on flavors actually increase vaping appeal! 😱🚭💀
#HealthComm #TobaccoControl #SRNT2022
https://t.co/wuiFU0SEV3

[FDA Tobacco @FDATobacco]

Today, @FDATobacco is announcing proposed product standards to prohibit menthol as a characterizing flavor in cigarettes and to prohibit all characterizing flavors (other than tobacco) in cigars. https://t.co/4Dv9rmSpEz

[Marcella Boynton @BoyntonMarcella]

@FDATobacco This is huge! The potential impact of such a policy cannot be understated.

[Marcella Boynton @BoyntonMarcella]

Excited to present today my recent study identifying effective e-cigarette prevention messaging for adolescents. Great audience at a great conference! @SethNoar @srntorg

[Marcella Boynton @BoyntonMarcella]

@YockeyAndrew Don't joke. Reefer madness is real! Who are we to argue with Nixon?😂

[Marcella Boynton @BoyntonMarcella]

We are all at risk, including the best and brightest among us. What a terrible loss.
https://t.co/Etih1YIl5a

[Marcella Boynton @BoyntonMarcella]

@Joseph_GL_Lee Awesome! Score one for eliminating LGBTQIA health disparities!! #LGBTQ #publichealth

[Marcella Boynton @BoyntonMarcella]

WRAL piece on our @AmJPrevMed paper showing that linking President Trump's name with coronavirus prevention messages undermines their effectiveness. @Joseph_GL_Lee @UNCpublichealth @UNC_SOM @UConn_InCHIP @UNCSPHdean #KeepPoliticsOutofPublicHealth
https://t.co/cNuD2fp2zs

[Marcella Boynton @BoyntonMarcella]

So proud of having our AJPM study on coronavirus messaging featured on WRAL tonight. Let's keep politics out of public health! Starts at 14:38.
https://t.co/lnUvusNjZD
@Joseph_GL_Lee @UConn_InCHIP @UConnResearch @UNCDeptMedicine @UNCpublichealth @AmJPrevMed

[Marcella Boynton @BoyntonMarcella]

@kennylinafp I know what you mean. It's like we're all living in these alternate realities right now and for many the truth of this pandemic won't be real until they lose someone they care about. But minds are slowly changing. Hang in there.