The Big 12 just announced that, in addition to its sponsorship deal with Monster Energy, it has secured five more brand partners.
The total package is reportedly worth more than $9mil per school.
Here’s the complete list:
Monster
Oracle
Rolls-Royce
McDonald’s
Oakley
Netflix
“At this Easter season, I reaffirm our testimony of the Resurrected Lord and recognize that He is the head of this Church.” — President Dallin H. Oaks (@OaksDallinH) #GeneralConference
The First Presidency of The Church of Jesus Christ of Latter-day Saints has invited all to participate in the upcoming April 2026 general conference.
https://t.co/O2u6pyi9RZ
PHOTO OF THE WEEK: President Dallin H. Oaks (@OaksDallinH) and his wife, Kristen, walk together outside the Burley Idaho Temple following the dedication on January 11, 2026.
Learn more on Church Newsroom.
https://t.co/XZcsDsFQs4
Kalani Sitake has named Kelly Poppinga as defensive coordinator, Sione Po’uha as associate head coach and Demario Warren as defensive pass game coordinator and cornerbacks coach.
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https://t.co/BxvUq1bupZ