Brand Central Station

Practical marketing and branding help for small and mid-sized businesses, organizations and entrepreneurial creators.

[Brand Central Station @BrandCentral]

Hey small and medium-sized business owners ... you've got #branding questions? I've got answers. Daily. #marketing #advertising #publicrelations #promotion

https://t.co/5GKhV7ld0f

[Brand Central Station @BrandCentral]

TV viewership is better than last year, but that ain't sayin' much. Thank heavens there's a new tutorial online on how to make a dance-style video on TikTok. We really need one of those.

Enjoy your #FoodFight #Advertising #Marketing #BrandCentralStation

https://t.co/k2bxD680fL

[Brand Central Station @BrandCentral]

Today's marketing news in a 5-minute digest. (Including advice on how to set DUMB goals. ) #bcsfoodfight

https://t.co/B3dCPIT1UK

[Brand Central Station @BrandCentral]

It appears the cost of reaching consumers when they are most vulnerable is now $60/M. And @AnthropicAI 's Super Bowl ads may have been the loudest (and profitable) warning shot ever. But is anybody listening? https://t.co/svwWvOcnf5

[Brand Central Station @BrandCentral]

The battle of brand extensions continues because who doesn't need watermelon-flavored soda? https://t.co/BTZLGab18G #MountainDew #PepsiCo

[Brand Central Station @BrandCentral]

@pepsi shifts its #SuperBowl spending from ads to the halftime show, claiming they're going to "double down" on the 12-minute production. The game (and halftime show) will air on @CBS on February 7th. https://t.co/fjH5qnVws7

[Brand Central Station @BrandCentral]

Tech trends we need to watch because these new uses of media will change brand relationships for consumers for years to come ... https://t.co/yqwhZvEnoJ #branding #technology

[Brand Central Station @BrandCentral]

Plant-based meats are working harder than ever to become more price-competitive and go head-to-head with animal-based meats. No word on mineral-based meants. (j/k) ... https://t.co/mCi0i6NQAn

[Brand Central Station @BrandCentral]

Want to improve corporate and brand performance - try stopping these bad habits before they get out of hand ... https://t.co/1pvZlep4V5

[Brand Central Station @BrandCentral]

Digital marketing trends to watch in 2021 ... https://t.co/AbHVQmQ46G

[Brand Central Station @BrandCentral]

Nice new logo treatment for Kia Motors ... https://t.co/FjrTFNlfF8

[Brand Central Station @BrandCentral]

In what's got to be the worst week ever for a publicist, it now appears that Tanya Roberts has, in fact, passed away. Yikes, what a PR mess ... https://t.co/ilcjPnEIOf #condolences #BondGirl

[Brand Central Station @BrandCentral]

Faced with the challenges of a "less than optimum" roll-out of the COVID-19 vaccine and millions of people bunkered down until spring, @Ford Motor Company steps up and delivers the way only an American brand can. (h/t @WiedenKennedy ) ... https://t.co/DmkIMclhbv #branding

[Brand Central Station @BrandCentral]

Publicis subsidiary, PSOne, creates another awesome ad for @Jif peanut butter. Get out your broadsword, brother, because things are about to get all peanut-buttery ... https://t.co/XTrzT9QRtX

[Brand Central Station @BrandCentral]

Eight marketing trends to watch for 2020 ... interestingly enough, custom-printed masks didn't make the list. I'll take that as an optimistic sign that the pandemic will wind down later this year ... https://t.co/kb353Vm5uc

[Brand Central Station @BrandCentral]

@Vimeo is becoming even more of a "real deal" option for creators interested in self-distribution. Their next move (to standalone company) could be a #gamechanger ... https://t.co/T0iMrteyrE

[Brand Central Station @BrandCentral]

The social media landscape continues to make the music business more and more complex. Yet one more reason to dig into #TiCTok and figure out what makes it "tick" ... https://t.co/6dEdbkghEp