Robert Passikoff comments on Lowe's “Home to any possibility” campaign, that hopes to continue to inspire the do-it-yourself culture that has taken hold. https://t.co/8XfTaZmxBE via @thedrum
COVID-19, the economy, sheltering-in and working-from-home, some things open, others closed, not to mention the politicization of, well, everything, has put extra stress on all brands. What should a brand do?
https://t.co/pnmDDsbJkT