Congratulations to the winners for the TOP BRANDS OF MAURITIUS!
π Employer Brand: Phoenix beer
π Brand Purpose: MCB Group
π Sustainable Brand: MCB Group
π Preferred Local/Mauritian Brand: Apollo
Karvi Arian, Barrister β Senior Associate from Ahnee Duval Law Firm, Mauritius is now joining us for "Intellectual Property (IP) Disputes Resolution in Mauritius".
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Marius Schneider shares his recommendations to select a strong 'trade mark' - a distinctive sign that allows consumers to distinguish products/services from a specific company to another β¬οΈ
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Joining us now, Marius Schneider, Attorney-at-law and Founder from IPvocate Africa Legal Advisers Ltd. He will be talking on Intellectual Property Rights, focussing on "How to obtain IP Protection in Mauritius and Abroad".
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Akua Owusu-Nartey, Regional Managing Director from Ogilvy Africa is now joining us to talk on "Creativity and Innovation: The African Story Retold".
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Talking about Cunardβs Evolving Marketing Strategy: Moving to a Marketing Oriented Brand, we have James Goodman, Executive Director at Bramann ltd. UK
In her session, Isabelle Chaboud shared that new stores should focus on:
- Hybrid concepts, blending digital & physical
- Gamification, a new tool to engage the new generations
- Second hand, high demand from millennials (33% of consumers)
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Time to discover New Key Trends in Luxury: Omnichannel, Second-hand and Gamification! Isabelle Chaboud is joining us for this session.
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π€ How can a brand really make a difference while leveraging the digital space? Louise Hvenegaard has showcased a few examples that might help you out!
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Sarah Jones has shared that at LinkedIn, they are contrarians, but they are also optimists. They believe that most of what the marketing industry does today is wrong. But they are confident that tomorrow we will be doing whatβs right.
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How trustworthy is your brand perceived to be? Brand DNA is the very essence of your business, especially during these times.
πHear Alison Cryer, as she talks about brand's strategy for sustainability!
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Presenting now is Shashank Nigam, Founder & CEO of SimpliFlying, speaking about "Making Travel Antifragile: How the Ecosystem Can Fly to a Stronger Post-crisis Future."
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Up Next: Adam Byars, CEO & Partner, Grid Worldwide (South Africa) will speak on "Country Branding: Creating Brands with Meaning in a New World"
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During the lockdown, many brands in India went dark and stopped advertising but Amul didnβt.
Here's a few takeaways from Dr. R S Sodhi's session!
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