Brand Magic Summit

Bringing together six celebrated international Branding and Marketing experts, the Brand Magic Summit 2021 is back!

[Brand Magic Summit @BrandMagicMU]

Congratulations to the winners for the TOP BRANDS OF MAURITIUS!

🏆 Employer Brand: Phoenix beer
🏆 Brand Purpose: MCB Group
🏆 Sustainable Brand: MCB Group
🏆 Preferred Local/Mauritian Brand: Apollo

[Brand Magic Summit @BrandMagicMU]

Based on the Kantar Study, the Nominees of the Top Brands of Mauritius Awards 2021 are..

[Brand Magic Summit @BrandMagicMU]

Joining us now: Manish Bundhun, the Chief HR Executive of Roger Group

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[Brand Magic Summit @BrandMagicMU]

Karvi Arian highlights laws in Mauritius, which give protection to Intellectual Property.

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[Brand Magic Summit @BrandMagicMU]

Karvi Arian, Barrister – Senior Associate from Ahnee Duval Law Firm, Mauritius is now joining us for "Intellectual Property (IP) Disputes Resolution in Mauritius".

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[Brand Magic Summit @BrandMagicMU]

Marius Schneider shares his recommendations to select a strong 'trade mark' - a distinctive sign that allows consumers to distinguish products/services from a specific company to another ⬇️

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[Brand Magic Summit @BrandMagicMU]

Joining us now, Marius Schneider, Attorney-at-law and Founder from IPvocate Africa Legal Advisers Ltd. He will be talking on Intellectual Property Rights, focussing on "How to obtain IP Protection in Mauritius and Abroad".
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[Brand Magic Summit @BrandMagicMU]

Akua Owusu-Nartey, Regional Managing Director from Ogilvy Africa is now joining us to talk on "Creativity and Innovation: The African Story Retold".
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[Brand Magic Summit @BrandMagicMU]

Thank you Geet Rathi for these take aways concerning consumer experiences!
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[Brand Magic Summit @BrandMagicMU]

#HappeningNow
Talking about Cunard’s Evolving Marketing Strategy: Moving to a Marketing Oriented Brand, we have James Goodman, Executive Director at Bramann ltd. UK

[Brand Magic Summit @BrandMagicMU]

We're kicking the Marketing Transformations session with Sasan Saeidi, Global Client Leader-Nestlé at Wunderman Thompson (United Arab Emirates). He will be talking on Finding Your Pivot: The New Renaissance.
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[Brand Magic Summit @BrandMagicMU]

In her session, Isabelle Chaboud shared that new stores should focus on:
- Hybrid concepts, blending digital & physical
- Gamification, a new tool to engage the new generations
- Second hand, high demand from millennials (33% of consumers)

#brandmagicsummit2021 #happeningnow

[Brand Magic Summit @BrandMagicMU]

Time to discover New Key Trends in Luxury: Omnichannel, Second-hand and Gamification! Isabelle Chaboud is joining us for this session.
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[Brand Magic Summit @BrandMagicMU]

🤔 How can a brand really make a difference while leveraging the digital space? Louise Hvenegaard has showcased a few examples that might help you out!

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[Brand Magic Summit @BrandMagicMU]

Sarah Jones has shared that at LinkedIn, they are contrarians, but they are also optimists. They believe that most of what the marketing industry does today is wrong. But they are confident that tomorrow we will be doing what’s right.
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[Brand Magic Summit @BrandMagicMU]

How trustworthy is your brand perceived to be? Brand DNA is the very essence of your business, especially during these times.

🔉Hear Alison Cryer, as she talks about brand's strategy for sustainability!

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[Brand Magic Summit @BrandMagicMU]

Presenting now is Shashank Nigam, Founder & CEO of SimpliFlying, speaking about "Making Travel Antifragile: How the Ecosystem Can Fly to a Stronger Post-crisis Future."
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[Brand Magic Summit @BrandMagicMU]

Adam Byars on "Country Branding: Creating Brands with Meaning in a New World"
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[Brand Magic Summit @BrandMagicMU]

Up Next: Adam Byars, CEO & Partner, Grid Worldwide (South Africa) will speak on "Country Branding: Creating Brands with Meaning in a New World"
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[Brand Magic Summit @BrandMagicMU]

During the lockdown, many brands in India went dark and stopped advertising but Amul didn’t.
Here's a few takeaways from Dr. R S Sodhi's session!
#brandmagicsummit2021 #hppeningnow