Brand Outcomes

[Brand Outcomes @BrandOutcomes]

“Be strategic about how much caffeine you take… with coffee, you want to be drinking it about 40 minutes before you need it. So if you struggle at 2-3am, drink it at 1am.” Steven James, Assistant Professor at Washington State. https://t.co/UAF6QiCpIu

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How can drivers be better drivers? “The only true answer is sleep. There's no other miracle cure, there's no miracle drug, there's no tablet, or pill, you can take - the answer is sleep.” Steven James, Assistant Professor at Washington State. https://t.co/UAF6QiCpIu

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“We are biologically designed to sleep at night and be awake during the day and anything we do counter to that comes at a cost either health and safety or physical health.” Steven James, Assistant Professor at Washington State. https://t.co/UAF6QiCpIu

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It's very difficult to get both the quality and the quantity of sleep we need when trying to sleep off a night drive during the day.” To find out more about sleep and trucking, don’t miss Steven James, Assistant Professor at Washington State. https://t.co/UAF6QiCpIu

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Steven James, Assistant Professor in the College of Nursing at Washington State says: “If you've been awake for 17 to 19 hours the impact it has on your body's ability to operate a motor vehicle is the same as blowing a 0.05.” https://t.co/UAF6QiCpIu

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“If you don't understand what your core values are, I'm telling you, that will do more for recruiting #drivers into your organization than quite frankly, anything else that you can do. I know pay is attractive, but core values are huge.” https://t.co/X0Yeyecpzr

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Why isn’t pay a driver’s #1 motivator? How do you attract drivers who aren’t looking to change jobs? And how can you improve your recruiter’s sales skills to improve the quality of leads? Don’t miss this week’s Recruit and retain. https://t.co/X0Yeyecpzr

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Why shouldn’t you use stock photos in your #driver #recruiting #ads? “If we're such a good #workplace to join, and we have such a thriving workforce and a wonderful package, then our own people should celebrate being a part of our campaign.” https://t.co/X0Yeyecpzr

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Should you include #pay in your #driver #ads? “We like to encourage #carriers to share everything that they're comfortable sharing, if they can… so that the drivers are very clear what they're getting into up front.” https://t.co/X0Yeyecpzr

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For brilliant insights into #driver #recruiting, don’t miss Leah Shaver, CEO of the National Transportation Institute; Brad Jones, CEO of Saige Partners & Beth Potratz, CEO for Drive My Way on this week’s episode of #RecruitandRetain. https://t.co/X0Yeyecpzr

[Brand Outcomes @BrandOutcomes]

“Simple language carries deeper meanings behind the scenes to a #driver in terms of how they're interpreting it. It's one of those scenarios where you have to be very, very clear so that people don't draw conclusions.” https://t.co/XpbTXd8D8r

[Brand Outcomes @BrandOutcomes]

Almost everybody has a social media platform. If people believe in your #culture, and they believe in the organization for which they work for it, utilize them to put something out there that says, ‘hey, we're hiring, looking for this.’” https://t.co/XpbTXcR1JR

[Brand Outcomes @BrandOutcomes]

How can you differentiate your #carrier when it comes to #driver #marketing? Joining Chad are Leah Shaver, President & CEO of the National Transportation Institute; Brad Jones, President & CEO of Saige Partners, & Beth Potratz, CEO for Drive My Way. https://t.co/XpbTXd8D8r

[Brand Outcomes @BrandOutcomes]

“You can put miles and then they'll say, but what's the pay? You could put the pay, and they'll say, but how many miles? You can't please everyone, but some sort of expectation of what the experience is going to be in the job is the way to go.” https://t.co/XpbTXd8D8r

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“We have four different generations of folks working today in the #trucking industry, and all of them respond differently to different things, and are interested in different things that they're going to experience at the workplace.” https://t.co/XpbTXd8D8r

[Brand Outcomes @BrandOutcomes]

“You start from a place where they don't trust, and you have to earn that trust based on actual behaviour. If they start to see early indicators that they're getting the miles, the schedules being consistent, that will make them want to stay.” https://t.co/anzA06MRsv

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“If you were to send a mass email out to your entire organization and ask what your core values are, how many people would have to Google those to determine what they are?” https://t.co/anzA06MRsv

[Brand Outcomes @BrandOutcomes]

“Most companies think if I just had the highest pay, I would get the drivers. But we know there are companies out there that are the highest payers, but the drivers are not necessarily just flocking to those companies.” https://t.co/anzA06MRsv

[Brand Outcomes @BrandOutcomes]

How important are pay & company culture when recruiting & retaining drivers? Joining Chad are Leah Shaver, President & CEO of the National Transportation Institute; Brad Jones, President & CEO of Saige Partners, & Beth Potratz, CEO for Drive My Way. https://t.co/anzA06MRsv

[Brand Outcomes @BrandOutcomes]

If you’re struggling to recruit or retain drivers, it’s usually to do with one of three things: pay, marketing or company culture, with pay being the number one driver pain point. https://t.co/anzA06MRsv #IMTA