Brett Berchtold

Freelance SEO Consultant & Growth Strategist | Driving Digital Transformation for Industrial Manufacturers

[WordPress @WordPress]

WordPress 7.0 “Armstrong” is here. 🎷

This major release introduces foundational AI tools, a refreshed admin experience, expanded design controls, new blocks, and powerful developer APIs.

Explore what’s new, update when you’re ready, and start building with WordPress 7.0 today. https://t.co/0aF3CG0WOt

[Google Search Central @googlesearchc]

Today we released the March 2026 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/tBENzbTqB2

[Brett Berchtold @BrettBerchtold]

@DeryckOE Clients who don’t use the CMS might not care, but for larger clients with content authors, you’re building for them too - and they care. A lot.

[Brett Berchtold @BrettBerchtold]

@elonmusk Now, maybe?

[Elon Musk @elonmusk]

Bring back Vine?

[Brett Berchtold @BrettBerchtold]

@thekevingeary What’s your reason(s) for going away from Loom? I just started using it and I am unsure if it’s going to fit the bill.

[Brett Berchtold @BrettBerchtold]

🎯

[Guillermo Rauch @rauchg]

Congrats President Trump 🇺🇸

Excited about the impact 𝕏, prediction markets, citizen journalism, podcasts, and the open web played in fostering democracy and a free media. It's a new world.

[Brett Berchtold @BrettBerchtold]

@imbradmiller Their relationships.

[Brett Berchtold @BrettBerchtold]

I’ve reached my limit of seeing ‘Spacer’ blocks used in WordPress. They’re an absolute mess for semantics and maintainability. While we’re at it, let’s fix the Block Editor UI so it’s easier for everyone to use actual CSS.
#wordpress #gutenberg

[Brett Berchtold @BrettBerchtold]

@imbradmiller 💯

[Brett Berchtold @BrettBerchtold]

We’re thrilled to announce the launch of the brand-new website for STL Hauling & Junk Removal!

Fully custom, Wix to WordPress Migration, with a focus on performance and content manageability.

The stack:
@Pressable
@WordPress
@bricksbuilderio
@AutomaticCSS
@wp_acf
@rankmathseo

A special “Thank you!” to @thekevingeary for the great products and community.

Collaborating with the STL Hauling team was an amazing experience, and we’re proud of the final product. Check it out and let us know what you think!

🌐 https://t.co/4HwufbRbhe

#WebDesign #DigitalAgency #NewWebsite #WordPress #StLouis #STL

[Brett Berchtold @BrettBerchtold]

@elonmusk That still has to give you goosebumps every time you see it.

[Brett Berchtold @BrettBerchtold]

I really wish @axurerp had market momentum. I much prefer it over @figma.

[Brett Berchtold @BrettBerchtold]

A moving response to the latest @Apple ad.

[Reza Sixo Safai @rezawrecktion]

Hey @Apple, I fixed it for you (sound on)

[Brett Berchtold @BrettBerchtold]

@rauchg A/B test?

[Brett Berchtold @BrettBerchtold]

“Hello world!”

Still gives me goosebumps today.

I’ve tried to get the kids to get interested in coding, and some tried it for a bit, but it didn’t stick for long. The problem was, I wanted them to like to do what I do. It gives me such joy to build, and I wanted that for them.

Today, our 12 year old was mentioning at breakfast how at school he learned to change the button color on a webpage through Chrome’s dev tools (which he doesn’t know about at this point), but he thought it was cool. He was bummed that the change he made wasn’t ‘permanent’.

That last part got my attention quick! We had an impromptu discussion about it and later gave him a lesson on building his first html page. He felt some control and he got hooked.

I did some work outside and later came back inside to find he was building onto what we worked on. He actually chuckled when he got something to work. (Something I still do today for larger things.)

The lessons for me? I re-learned 3 things (I’m a stubborn learner):
1. To let my kids discover more on their own and simply offer some direction along the way.
2. Don’t get wrapped up in my own biases. I wanted them to be interested in what I am interested in. It’s okay if they’re not.
3. Pray for them, regardless of their direction. It will work out.

I want to hang onto these moments. But thinking back on it, I realized another important lesson for me, which was that could’ve just been something I was too pre-occupied to listen to. The conversation could have never happened. That stresses me out. But it did and all is well.

Pay more attention, Brett.

[Brett Berchtold @BrettBerchtold]

#MayThe4th be with you.

[Brett Berchtold @BrettBerchtold]

@imbradmiller Accepting offers as of now! 🤣

[Brett Berchtold @BrettBerchtold]

It has to be done. Doing some office spring cleaning. Happy Friday.

What are you doing today?

[Brett Berchtold @BrettBerchtold]

😬 Do I just nuke them all? #archive catches up to you.