Brett Sappington

Founder & Principal Analyst at Sappington Media - Equipping tech and entertainment firms to capture future opportunities and solve business challenges.

[Brett Sappington @BrettsView]

Ever doubt 5-star reviews online? You’re not alone. The @FTC launched new rules to stop fake reviews. @Amazon and others want to stop bad actors, but how will the rules work? And what are the implications for AI? Check our blog to see. #SappingtonMedia https://t.co/fMUFXnspmB

[Brett Sappington @BrettsView]

Going to #IBC2024 this year? #SappingtonMedia will be there! I will be sharing insights, briefing with interesting innovators, and helping decision makers plan for the future of their business. #Streaming
Click here to set up a meeting: https://t.co/JIB8Cq3iqH

[Brett Sappington @BrettsView]

Seems that @Netflix has no plans to #bundle up with other #streaming services because it's already a "go-to destination" (i.e., other streamers need it / not the other way around). True today. Yet, Netflix once said no to ads. #SappingtonMedia https://t.co/zQSWH9KFQj

[Brett Sappington @BrettsView]

Noticed a jump in the number of #movies/#TVseries now emerging on services other than the one that made it? No surprise. Revenue-hungry content producers are loosening their hold on branded content for their own streaming offerings. https://t.co/LNYFo95OBj #SappingtonMedia

[Brett Sappington @BrettsView]

What does "winning" look like in ad-based streaming? We'll be exploring that topic at the #StreamTVShow in Denver, CO, from June 24-26, 2024. There's a discount code for you in the image. See you there! #SappingtonMedia https://t.co/QpChGkFIMY

[Brett Sappington @BrettsView]

How to move the needle on user acquisition? We'll be exploring that topic at the #StreamTVShow in Denver, CO, from June 24-26, 2024. There's a discount code for you in the image. See you there! #SappingtonMedia https://t.co/TfKt7NHLIH

[Brett Sappington @BrettsView]

Bets on # of viewers watching #Netflix’s Christmas #NFL games? I’m taking the over. With new sign-ups Netflix will be able to boast higher EOY ad-viewer figures in Q1. The 3-year NFL deal will be the gift that keeps on giving. #Streaming #SappingtonMedia https://t.co/W2H9SW7n60

[Brett Sappington @BrettsView]

As many of you already know, I've launched Sappington Media as the new home for my insights and consulting for the entertainment, communications, and technology industries! Stop by, peek at the new space, and give me a shout. Excited for the future! https://t.co/MezJkuqJZO

[Brett Sappington @BrettsView]

From FAST channel buzz to sassy robots, the 2024 NAB Show revealed innovation progress and changes across the industry. Here are my takes on what stood out at the event. https://t.co/yqZMjzUkMp #SappingtonMedia @NABShow #Streaming #Video

[Brett Sappington @BrettsView]

#YouTubeTV's journey to be 4th in US pay TV started 7 yrs ago - eons in internet streaming time. The service launched 2 years prior to #Disney+, #HBOMax, and @peacock . Back then, @DISH was in 4th place with ~13M video subs. #PayTV #OTT https://t.co/qkFjBvaaDK

[Brett Sappington @BrettsView]

TV makers have sought to monetize their control of the smart TV UX for years. @SamsungTV's report of 60% growth in viewership over the past year shows their progress (and potential). @XUMO and @VIZIO are hoping to do the same. https://t.co/dsMb9YYibo

[Brett Sappington @BrettsView]

More evidence of the rise of bundling partnerships in streaming? How about @Netflix + @SetantaSportsTV? We should expect more of these programs over time, including bundle discounts, as big streamers fight for greater market share. https://t.co/gq6V2qyypN

[Brett Sappington @BrettsView]

The @StreamTVShow is just around the corner! Looking forward to my session on June 14th about the future of video services. #InterpretResearch #Video #Future

[Brett Sappington @BrettsView]

Yes, @DIRECTVs choice to add @TheFirstTV and drop @NEWSMAX and @OANN is juicy, but did you notice that a #FAST channel just kicked two linear channels to the curb? That's the big news for #cable networks and #payTV. #Interpretresearch https://t.co/HaRw9HKNaQ

[Brett Sappington @BrettsView]

New #NFL partnership for @Amazon and @DIRECTV. With #streamingservices buying content rights and traditional #payTV players figuring out their role in video #aggregation, we should see more like this. #InterpretResearch #OTT #football https://t.co/bHWGEg968W

[Brett Sappington @BrettsView]

I'm shocked, SHOCKED, to find that people trading in #NFTs are trying to get out of #royalty payments to creators. <#sarcasm> Is anyone really surprised? #InterpretInsights #web3 https://t.co/HOtViI1SMR

[Brett Sappington @BrettsView]

Seems @Disney's plan is to pack on #streaming subs before worrying over $$$. Even with ads and price bumps, it will need ~$1.66 more per sub per month for all services to break even. May be easier in US than in other markets. #InterpretResearch #OTT https://t.co/1hnMX2jN2r

[Brett Sappington @BrettsView]

By piling #HBOMax and #DiscoveryPlus into one service, #WarnerBrosDiscovery is trying to win the #streaming wars by putting all of their network branded eggs in one streaming basket. #OTT #InterpretInsights https://t.co/lg0xxJBIJt

[Brett Sappington @BrettsView]

There was a time when #OTT streaming services defied economic gravity. If high-penetration OTT markets like the UK are experiencing a pull back by consumers, will we see the same in other mature #streaming #markets? #InterpretInsights https://t.co/JBuK7ZitrC

[Brett Sappington @BrettsView]

More evidence of #transmedia influence: @Netflix spinning up #UpsideDownPictures. A #StrangerThings stage play and offshoot content are planned, growing and monetizing the brand across consumption touch points. #MakesFansHappy #IntepretResearch #OTT https://t.co/RtYUviOMoq