Brian Reich

I think, write, and help people be strategic. Author of #TheImaginationGap #ShiftandReset, #MediaRules. Photographer. Media junkie. Sports fan.

[Brian Reich @BrianReich]

Very excited that my book, The Imagination Gap, will be released in paperback on October 1. You can pre-order now. I'll be talking a lot more about it in the coming weeks - I assure you, it's still very much a critically important topic. https://t.co/WpsR7QjORj

[Brian Reich @BrianReich]

The President missed an opportunity to be really creative and thoughtful with his lake renaming.

Patriot Lake.
Lake Sovereign (Wealth Fund).
The Greatest Lake Anyone Has Ever Seen.
Lake Superior to Superior
Lake It Or Not, We're Better Than You

Etc.

[Brian Reich @BrianReich]

Oh no... Dolly Parton died.
That makes me very sad.

[Brian Reich @BrianReich]

Are we going to find out some day that all the coding, the math, the really complex stuff that people are asking AI to do is actually flawed? Will the websites and formulas AI tools have built just stop working? Will the things AI has built fall apart?

I can’t wait to find out!

[Brian Reich @BrianReich]

One end of the string in my hoodie disappeared... and I just got it back in place. Not much of a chance I will do anything more meaningful with my day than that.

[Brian Reich @BrianReich]

I like to think of myself as a creative person... but I am struggling to come up with good explanations for what happened in last night's @Mariners game.

[Brian Reich @BrianReich]

@eschor @ShelbyTalcott The White House is angry about someone taking a cheap shot? That's rich...

[Brian Reich @BrianReich]

Quick... if you have questionable, controversial, or otherwise unpleasant sports-related news, now is the time to release it. You could announce just about anything right now and it likely won't get any coverage.

[Brian Reich @BrianReich]

@sportsontvguy @MMcCarthyREV They didn’t. I checked seven different channels before finally googling to figure out where the game was last night.

[Brian Reich @BrianReich]

@alexmayer34 @Mariners @MLB I was at both of those games.

[Brian Reich @BrianReich]

Did the @Lakers just get flipped like a house renovation? If so, I think it's probably like one of the HGTV makeover shows -- sure, the flipper made a bunch of updates to the property so it's nice and shiny, but when you look closely the workmanship will be pretty shoddy.

[Brian Reich @BrianReich]

@karlravechespn I'll be at Wednesday's @Mariners vs @yankees game -- glad to hear you will be there as well. The call will be in very good hands.

(Try to sound encouraging for the M's -- we need it right now)

[Brian Reich @BrianReich]

With the @NBA releasing next season's schedule this week... I have to ask:

Where are the Seattle Supersonics?
When will you give us our team back?

[Brian Reich @BrianReich]

I think its time that @FIFA consider an outsider as their next President.

Change the eligibility requirements. Think beyond current federation leadership, or similar higher-ups. Find a person who loves the sport and can show leadership w/o favoritism. Shouldn't be that hard.

[Brian Reich @BrianReich]

I have seen 46 is the 50 greatest @mariners play baseball live - and have baseball cards of the other four.

What a franchise!

Proud to be a fan (even in our darkest, most aggravating moments).

[Brian Reich @BrianReich]

I'm surprised that the @fifamedia statement that was released today didn't include the words "fake news" --

[Brian Reich @BrianReich]

Only a matter of time before Gianni Infantino gets tired of apologizing (since I doubt he actually believes that he did anything wrong). Then he will start to go after those who have been critical of his leadership.

That's the playbook now, right? That's how things are done?

[Brian Reich @BrianReich]

If Gianni Infantino offered the World Cup Final to Morocco in exchange for their renewed endorsement -- what did he offer the senior leadership at FIFA to buy their support?

I haven't checked lately -- what does it cost to buy someone's soul?

[Brian Reich @BrianReich]

Every industry should have a trade deadline like sports. I think it would be exciting to be part of a deal, get to try out a new company, maybe in a new city.

[Brian Reich @BrianReich]

@RussellHartness @Mariners No.

[Brian Reich @BrianReich]

@paulwdowns I really enjoyed #Hacks - just finished the final season last night. As an aspiring standup/joke writer it offered a nice window into a nutty world and a meaningful ending. Thanks.