Bridget Benjamin

All things social media, culture + news. Previously @Scholastic, @ClintonFdn, @HealthierGen, @BravoWWHL, + @RachaelRayShow. Opinions are my own.

[Bridget Benjamin @BridgetBenjamin]

The power of community and social media listening⬇️

[Amanda Goetz @AmandaMGoetz]

Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire

Including her Stanley cup - still in tact and with ice in it!!!

The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car.

This company will now get likely 1B earned media impressions and positive brand awareness + knowledge of the quality of their product through this one quick response and 30 second video.

1. Listen to your social team
2. Moved fast
3. Care about your audience

Great marketing move, Stanley!!!

[Bridget Benjamin @BridgetBenjamin]

📣And this is why you diversify your growth channels from the beginning. Absolutely loved this thread👇

[Joe Speiser ⚡️ @jspeiser]

Facebook killed my startup.

I lost $100M and had to let go 100 employees.

One of the darkest periods of my startup journey.

what happened...🧵

[Everytown @Everytown]

We need your help to #EndGunViolence. Text ACT to 644-33 to join us.

[Bridget Benjamin @BridgetBenjamin]

Patiently waiting for @NJGov to weigh in on NJ owning #MarchMadness

[Steve Kornacki @SteveKornacki]

How about longshot New Jersey teams?! In successive years, #15 seed St. Peter’s makes the Elite 8 and now #15 Princeton takes down Arizona and #16 FDU (!) takes out Purdue!

[Bridget Benjamin @BridgetBenjamin]

The silver lining in #tech and #socialmedia layoffs: new start ups and social platforms from brilliant minds🔥

[SPILL @SpillMob]

#Spill fam - some updates for you: we have deployed our first alpha build to TestFlight on iOS

We are now conducting tests with small groups and, if all goes well, we’ll begin sending invites to the waitlist not long after.

More in the 🧵 below

[Bridget Benjamin @BridgetBenjamin]

@LaComtesseJamie I’m laughing so hard and at the same time feel so relieved for you!

[Bridget Benjamin @BridgetBenjamin]

@jappleby Way to put in the work👏👏👏

[Bridget Benjamin @BridgetBenjamin]

Some really great insights on LinkedIn growth. Engaging and building your community is 🔑

[Bridget Benjamin @BridgetBenjamin]

@petegenovese @J_Schneider Dolce and Clemente’s in Robbinsville is a classic. My favorites include antipasto, eggplant parm, meatballs and the famous prosciutto bread.

[Philadelphia Eagles @Eagles]

To our fans, who were undefeated this season – your passion, dedication, and support is unmatched. Thank you.

#ItsAPhillyThing

[Bridget Benjamin @BridgetBenjamin]

@6abcadamjoseph Tell them what Jalen said—You either win or you learn💪

[Philadelphia Eagles @Eagles]

Wake up, it’s NFC CHAMPIONSHIP DAY 😤

[Bridget Benjamin @BridgetBenjamin]

Go Birds!

[Philadelphia Eagles @Eagles]

Get those brick walls ready

#ItsAPhillyThing | #FlyEaglesFly

[Bridget Benjamin @BridgetBenjamin]

It’s impossible to keep up with every social media algorithm change or update, but Matt’s WhatsApp community makes it a heck of a lot easier🔥

[Matt Navarra @MattNavarra]

My Geekout News Alerts Channel on WhatsApp is now at 2,600+ members!

Be the first to know about
- New Platform Features
- Platform Outages e.g. #InstagramDown
- Geekout Exclusive Tips!

⚠️ WhatsApp sets a limit of 5,000 members

Request to join ASAP https://t.co/GQGtK18HOy

[Bridget Benjamin @BridgetBenjamin]

Go Gen Z, go! https://t.co/DCgheI8M20

[Buffalo Bills @BuffaloBills]

❤️💙

[Buffalo Bills @BuffaloBills]

The thoughts and prayers of all of Bills Mafia are supporting you, Damar. 🙏

[Bridget Benjamin @BridgetBenjamin]

@jappleby @MorningBrew Congrats Jack👏👏👏

[Bridget Benjamin @BridgetBenjamin]

Signed up, ready to spill🫖

[☕️ SPILL: @phonz @Phonz]

#Spill fam-
wow. what an incredible four days. our dream goal was to have 50,000 people on our waitlist by late Jan.

we're already at 41,000+ AFTER FOUR DAYS (y'all keep breaking our lil signup page btw)

thank you, truly. below are answers to some FAQ's we're seeing 🧵

[Bridget Benjamin @BridgetBenjamin]

I’d also add this in the surprising social media findings: “A third of adults who use TikTok say they regularly get news there, up from 22% two years ago.”

[Morning Brew ☕️ @MorningBrew]

Some of Pew's most striking findings:

- 41% of Americans say they don't use cash in a typical week of purchases
- More adult TikTok users in the US are getting news on the platform
- Nearly half of US teens say they use the internet "almost constantly"
https://t.co/ITxWvzbDWb