BRNZ - exit builder for startup heroes only

Technical co-founder for industry insiders | We build & scale companies that generate, recover and optimize revenue

[BRNZ - exit builder for startup heroes only @BRNZcom]

503,879 sales. $16M in conversational commerce.
33M conversations with Instagram users.

Chat → product → order → payment.

Building a company? The foundation exists. We customize it around your business.

What are you building?
https://t.co/3mbWpmLvpj

[BRNZ - exit builder for startup heroes only @BRNZcom]

Big ideas. Small beers. Welcome to Cologne. 🍻

Your industry runs on 3 spreadsheets, a WhatsApp group and Thomas, who can NEVER take a holiday?

Let’s talk about building a company around fixing that.

In Cologne? DM me. Coffee’s on me.

[BRNZ - exit builder for startup heroes only @BRNZcom]

At Mr. Olympia, a text message did the heavy lifting.

BRNZ’s prize draw for Optimum Nutrition, a Glanbia brand:
• One text to enter.
• A winner every 10 minutes.
• A single-use code to collect the prize.

Nobody on our team pressing send.

A first hello. You still have to earn the sale. The underlying technology has already processed 500,000+ sales across B2B and B2C.

Know your industry inside out? Don’t spend months building before asking buyers what they’ll pay for.

After 20 years of building startups, that’s the lesson I keep coming back to.

At Hero2Winner by BRNZ, you bring the expertise. We build the company with you:
1. Reach buyers.
2. Test willingness to pay.
3. Build around the evidence.

Skipping step 1 is like skipping leg day. Looks great until you have to stand on it.

Know a problem worth solving? DM me.

Campaign reference (draw ended):
https://t.co/nSxs9ammqA

[BRNZ - exit builder for startup heroes only @BRNZcom]

Could your startup sell before the product exists?

At BRNZ, founders start with a sales pipeline powered by technology that has processed 500,000+ sales across B2B and B2C.

Find buyers. Then build around what they'll pay for.

Product or pipeline: which came first for you?

[Tailored 🍎 @TailoredTexting]

$50,688 recovered from abandoned checkouts in 30 days for this fitness brand.

719 shoppers who left checkout got a real iMessage conversation. 35% texted back. 37 bought, at a $1,370 average order.

None of them were on the brand's SMS list (their Klaviyo flows kept running).

[BRNZ - exit builder for startup heroes only @BRNZcom]

216 metres. “Just jump” is a terrible business plan.

The leap needs a team and a plan.

At Hero2Winner, we help industry experts turn what they know into a company.

What problem in your industry would you build a company to solve?

[BRNZ - exit builder for startup heroes only @BRNZcom]

Is TikTok the future of sales?

We integrated BRNZ’s prize draw into this TikTok Shop-branded vending machine at Mr. Olympia.

Scan. Enter. Winners collect.

The opportunity: a customer relationship beyond the show.

Sales channel—or too much platform control?

[BRNZ - exit builder for startup heroes only @BRNZcom]

“Can it get here by Thursday?”

Sometimes your shopper needs an answer, not another checkout reminder.

Tailored helps shoppers get help through iMessage.

Illustrative conversation—with a zipper that quit without notice 😂

What do your customers ask before buying?

[daniel @_dvniel_]

iMessage (and wearable) assistant 🤝 iMessage abandoned checkout recovery

[daniel @_dvniel_]

Instinct is getting a lot of love for bringing its experience to iMessage and WhatsApp

That’s what we’re doing for Shopify brands at @TailoredTexting : enabling real 1:1 conversations with customers over iMessage 🍎

[BRNZ - exit builder for startup heroes only @BRNZcom]

Your dunning tool retries an expired card 10 times, fails 10 times, then cancels a subscriber who never wanted to leave.

Retries fix timing. They can't fix an expired card, a decline for cause, or a customer who just needed to skip a box.

Someone has to ask.

[BRNZ - exit builder for startup heroes only @BRNZcom]

You already have the tools.
But who answers the customer?

“Will this arrive before Friday?”

One unanswered question can cost you the order.

Most brands send campaigns.
The best brands answer questions.

DM YES for the Tailored phone demo.

[BRNZ - exit builder for startup heroes only @BRNZcom]

Your store forgot me.

And somehow, in ecommerce, that is still normal.

I bought from you 14 times.

Spent thousands.

Asked support questions.

Paused my subscription once.

Came back.

Bought again.

Then I disappeared for a few months.

And when I returned?

“Welcome! Here’s 10% off your first order.”

That is the part that feels crazy.

The brand had everything.

My orders.

My emails.

My support history.

My subscription history.

My clicks.

Probably hundreds of data points.

But no memory of the relationship.

And I think in 10 years this will feel completely insane.

Because customers do not experience:

Shopify.

CRM.

Email.

Support.

Subscription software.

They experience one brand.

One relationship.

So why does that relationship reset every time the system changes?

I think the next big shift in ecommerce is not another channel.

It is memory.

A brand that knows:

Alex normally buys every six weeks.

He hates discounts.

Last time he paused because he was traveling.

He asked about this product before.

Something changed this month.

And instead of triggering AUTOMATION #47...

someone simply asks:

“Hey Alex, everything good?”

That sounds small.

It isn't.

At https://t.co/2Jz4ToT2RX we already see what happens when customers can simply reply and talk.

They explain.

They ask.

They come back.

Revenue that looked lost suddenly isn't lost anymore.

But recovery is only the beginning.

The bigger opportunity is this:

What happens when a brand never forgets a customer again?

I think that is where ecommerce is going.

And once customers experience it...

“20% OFF TODAY” is going to feel prehistoric.

[BRNZ - exit builder for startup heroes only @BRNZcom]

What if your subscription had to prove it helped before charging again?

In our 2036 novel, Outcome Mandates tie payment to results delivered.

I want the next payment to mean we earned our place in someone’s life again.

What would your subscription have to prove?

[BRNZ - exit builder for startup heroes only @BRNZcom]

60.87% recovery rate.

One brand, just started with TailoredTexting.
14 of 23 subscriptions recovered. $2,045.86 in recovered revenue.

You worked hard to win those customers. Their next chapter deserves a conversation.

DM me “RECOVER”.

[daniel @_dvniel_]

iMessage failed rebill recovery goes bananas btw 🍌 @TailoredTexting

[BRNZ - exit builder for startup heroes only @BRNZcom]

I’ve added 1,000 users to every project before it even works.

They’re synthetic. With Symptm, I explore retention journeys before real A/B tests.

Which flow would you simulate first: failed payments, cancellations or upgrades?

[BRNZ - exit builder for startup heroes only @BRNZcom]

65,822 dialogs later, one thing still bothers me:

A company replies instantly.

The customer thinks: “That wasn’t what I asked.”

At TailoredTexting, I want customers to feel understood.

Fast is nice.

Understood is better.

[BRNZ - exit builder for startup heroes only @BRNZcom]

Stop offering a discount before the customer asks for one.

Price cannot solve delivery, product fit or bad timing.

Ask first:

What stopped you?

Was anything unclear?

Would a pause help?

Should we stop?

Earn the honest answer before offering the solution.

[BRNZ - exit builder for startup heroes only @BRNZcom]

Failed-payment recovery with 17.18% might be the smallest opportunity in subscription recovery.

We recovered 123 subscriptions from 716 real failed-payment conversations.

The bigger play: turn happy monthly subscribers into quarterly or annual customers.

2× LTV opportunity.

DM “LTV”.