Dean Broadley

Design Leader | IxDA President | Webby Awards Judge | Yoco

[Ben Blumenrose @benblumenrose]

1. This definition of product design is so sadly thin given where Gokul worked. Product designers do help with UI design systems but that's a fraction of what they do which also includes what product to build, how it should work, how to ensure people understand how to use it, how to create a brand people love and rally around, how the system should work together, etc etc etc but yes they'll need to do visual design of UI design systems less so I'll concede on that.
2. Design is not the "first casualty" and we have the data on design hiring - will release it here in a few weeks - https://t.co/TcFhUPUgAz but at least the top tech companies continue to hire top designers AND pay top dollar for those folks.
3. If you're a designer you don't have these “two choices” - you can also become a founder of a startup (not just a design agency) - in fact this is an incredible time to be a designer founder. You can become incredible at storytelling and help with brand/marketing. You can freelance as a product designer (not just a systems UI specialist)... and many more...
AND any product designer worth their weight already does/did PM/Eng type work... so sure if you're one of the few software designers that somehow didn't touch code or help with product strategy yeah pick that up it's 2026... you don't need a PM/Eng to tell you that.
/end rant

[Rasmus Andersson @rsms]

This is really neat but it’s not a design tool as much as it’s a design _production_ tool.

The practice of design is mostly about what comes before production.

There’s no doubt in my mind that all parts of software production will become automated very soon. Writing code, making web pages, putting pieces of a design system together etc.

And that’s fine. I think few people actually enjoy this kind of production work. Wouldn’t it be better if we spent our precious time in life on what is more meaningful?!

At the core, the practice of design is methodical; like architecture, not like art. In a nutshell: We find constraints, form comprehension of the whole and propose solutions that honor those constraints. First after that do we enter some form of production phase, usually prototypes first, learn about some constraints that were hidden before, loop back, prototype and then build the production-grade “final” artifact.

These last few tasks are quickly losing value because AI tools can do it much faster (not yet better though) than humans. It’s simply just what has the best RoI for a business.

Some companies and individuals will continue to spend human time on certain parts of the “production line” as a market differentiator, but it will cost them a relatively high price compared to competitors.

Anyhow, I still haven’t seen a tool better than Figma that supports the actually-interesting part of the design process.

I wouldn’t be surprised if Figma focused their products on that, maybe separating “products for production” of “products for ideation & exploration.” The latter would obviously still leverage AI, but not to do the work for me but rather to support my efforts the way a therapist helps me live a better life (not living my life for me.)

[jenny wen @jenny_wen]

being on the pod — honestly, a huge honor!! @lennysan is also such a thoughtful and *fun* interviewer.

but i’m more honored to be doing the work everyday that warrants conversation. the hard work’s not done 🫡

[Lenny Rachitsky @lennysan]

Design lead for Claude: The classic design process is dead.

Here's what's replacing it.

Jenny Wen (@jenny_wen) leads design for Claude at @AnthropicAI, was previously director of design at @Figma, and a designer at @Dropbox, @Square, and @Shopify.

In our in-depth conversation, we discuss:
🔸 Why the classic discovery → mock → iterate design process is becoming obsolete
🔸 What a day in the life of a designer at Anthropic looks like, including her AI tool stack
🔸 Whether AI will eventually surpass humans in taste and judgment
🔸 Why Jenny left a director role at Figma to return to IC work
🔸 The three archetypes Jenny is hiring for now

This conversation changed how I think about the future of design.

Listen now 👇
https://t.co/r4HICq4Ytn

[Andy Allen @asallen]

Software Design is weird. It is undoubtedly the most impactful medium shaping the world today, yet even those of us working in it know very little of its history. We have no broadly-read books, no docu-series, no video essays. Most see the works of the past as obsolete rather than the rich heritage that has led us here. Every year, seminal works are lost to time accessible only in the memories of those who lived it.

We're (re)building Software Design's most seminal moments one pixel at a time and sharing the stories behind the work straight from the designers themselves. Take a peek and sign up to follow along…
https://t.co/1dCSU0me7q

[ENTER LAN @enterlangg]

Proud to announce our Headline sponsor for #ENTERLAN Fire & Ice is @IncConnection featuring prizepools and:

🚨 Exclusive LAN Loot Drop: Up to 18% Off @PCBuilderZA Desktops

Join us for An Authentic BYOC LAN
➖https://t.co/F8WDHtdVPz

#SeeYouLAN
#Incredible #incrediblegaming

[Dean Broadley @BroadleySpoken]

@TheCaramelGamer Congrats brother! So cool to see this! GGs!

[Yoco @Yoco_ZA]

Last night we unveiled a range of exciting products at #YocoNext2024 including Yoco Counter, the ultimate countertop payments set up. Designed to keep queues moving, it streamlines payments, reduces wait times and gets you paid faster.

“When we built Yoco Counter, we took in constant feedback from our merchants about various aspects.” - @Lungisa, Chief Product Officer

Learn more about what Yoco Counter can do for your business here: https://t.co/4RRkACgAeY

[Katlego Maphai @katlegomaphai]

Our @Yoco_ZA ecosystem of products is expanding, now offering both payments + software ☀️

[Yoco @Yoco_ZA]

How does the new Yoco App make it easier for business owners to run, manage and grow their businesses? We wanted to create a clear ecosystem distinction between the front of the business and the back office. - @BroadleySpoken #YocoNext2024

[Yoco @Yoco_ZA]

#YocoNext2024’s headliners are here and ready for an epic product showcase 👏💙
Are you ready to tap into amazing stories, an insightful evening, and a sneak peek into Yoco's expanding digital payments ecosystem? 🔥

[Koen Bok @koenbok]

I'm looking for someone with specific AWS experience: using Global Accelerator directly with EC2 endpoints (no load balancer between). I'd be super thankful for a quick chat.

[Dean Broadley @BroadleySpoken]

What are the chances that someone @figma will still let me buy 3 tickets to #Config2024 even though it's sold out 🫣 Somehow our team missed the window buy 😢

[SYN Androva @AndrovaZA]

Possibly THEE BIGGEST announcement I’ve had to make so far 💅🏾

Ya girl is officially ✨Powered by Gigabyte/Aorus✨

[Dean Broadley @BroadleySpoken]

@koenbok I’ve said it before and I will say it again. Couldn’t happen for a better team!

[Dean Broadley @BroadleySpoken]

@jornvandijk @framer @MeritechCapital @atomico @Accel Congrats to you and the team! Amped for the future of Framer! 👊🏽

[Jorn van Dijk @jornvandijk]

🔥 I’m thrilled to share that @framer has raised $27M in Series C funding from @meritechcapital with participation from @atomico, @accel, and foundation.

Learn more → https://t.co/IioD3eA98C

[IxDA @IxDA]

What a day! Thank you to everyone who supported World Interaction Design Day 2023. This celebration is definitely built by the community for the community. We're collecting your comments and photos and will have a highlight reel to share soon!

#ixdd #ixda #interactiondesign

[RushkaGG @rushkagg]

So proud of you @Bumfluffski !

We've reached our goal for SBCWC😍
So close for RC!

#ACGLshowdown
cc @AfricanGaming ☁️💙

[Dan Hollick @DanHollick]

This website is a copywriter's wet dream.

https://t.co/4JFjdEDb1G