Instagram’s “Suggested for You” feature works differently from the main feed—it acts like a digital matchmaker. It considers five factors
1. Connected interests
If many followers of a competitor or peer also follow you, Instagram may suggest your
Get creative in the comments for fun! Turn your job description shady: “I distribute addictive visuals to infiltrate private feeds, manipulate attention, track digital behavior, and maximize profit. ” Your turn. Get to know others and guess what
Is Instagram Old making a comeback? Carousels and Reels still dominate, but single-image posts are proving they can match—or even beat—carousels for comments, reposts, and shares when they’re bold, personal, opinionated, or thought-provoking. Let’s
The Disney villains really did speak the truth! Social media is tough. If you’re using it to grow your business, build visibility and create a lasting community, here are four recommendations
Develop a thick skin—believe in yourself and brush off
Did you know Social Media Manager, Strategist, and Content Creator are different roles? In larger organisations, teams divide them. As a solopreneur, I do all three—plus admin, finance, and HR! Trends drive reach; connection builds lasting success.
Annual reminder: slow summer engagement won’t last forever—it’ll pick up again in September! Start planning your Q4 content now, because Mariah will be thawing out soon!
Your first post won’t be perfect, and some will flop no matter how hard you work. That’s normal. Keep showing up, refining your content, and learning. You can’t learn to drive in a parked car.
Trending audio and perfect timing won’t guarantee views. If Instagram doesn’t know who your content is for, it won’t know who to show it
1. Choose one specific person. 2. Name them in your first line. 3. Focus on their problem. 4. Solve one
If you know the baby dinosaur, you’re elite. Finding your tribe makes everything flow, from collaboration to community. Be unapologetically yourself, attract the right people, have fun, and get things done. Welcome.
Another reason why showing up as yourself in your content matters. It can feel overwhelming and humbling, but people buy from people. Others may offer the same product or service, but nine times out of ten, what sets you apart is you. Tell me I’m
I said what I said. The most criticism I get comes from people who don’t build businesses or consistently post. That’s fine—we’re not the same. Business owners and personal brands understand the discipline it takes to stay visible in a saturated
No ragebait, clickbait or copy-paste strategies here. I help small businesses and personal brands create useful, authentic content on their terms—without letting algorithms run the show. Follow for more or DM to work together.
Jokes, babe! I wouldn’t leave you hanging like that. Summer means chaos when you’re juggling babies and a business, so I’ll mix up my posting, hold client meetings in the park, and work online some evenings. Engagement may dip, but it’ll bounce
We’re all trying to stop the scroll. A controversial statement or hot take can do that—but only if it’s truly HOT. Challenge conventional thinking, disrupt the narrative, and back it up with solid reasoning.
Isn’t that the dream? When social media and posting feel as natural as breathing. You’re already the expert in your business and brand. There’s no point pretending to be anyone else—we’re here to build genuine connections. Being yourself breaks