BSPresearch

100% Latino owned firm. Polling, research and messaging to help you reach a diverse America.

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📊 NEW POLL: First 100 Day Hispanic Voter Survey 2025

View the full deck, crosstabs, and toplines at the following link: https://t.co/w8sYGjFWRe

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Immigration has not always been a top 3 issue for Latinos. From 2020-2024, we saw immigration drop below the top 5, down to number 10 in the summer of 2022. However, since Donald Trump’s inauguration in January of 2025, immigration has once again risen into the top 3.

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For Americans across the country, the economy was the most important issue in 2024 - and this continues to be the case. But now, many Latinos now feel their situation has gotten worse. Not feeling much relief, they are turning away from the president’s very own economic policies.

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BSP is now on Substack!

Subscribe at: https://t.co/ycC8hJ3u64

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President Trump has not delivered on his promises to lower prices - in fact it has been the opposite. In a recent UnidosUS national poll of the Latino electorate, the top most important issues for Latinos were centered on costs.

Full blog on our website: link in bio.

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📊National Survey of Latino Adults📊

New polling finds that almost half (49%) of Latino adults say they fear deportation of themselves, their family members, or their friends.

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📊National Survey of Latino Adults📊

Trump’s approval is 32 points underwater (34-66), including 21% of self-identified Trump’ supporters that say they disapprove of how he is handling his job as president. On immigration specifically, he polls even lower at -36 points (32-68)

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⚠️ANALYSIS ⚠️ The economy pushed Trump to victory, now his Latino supporters are expressing regret. Almost 1 in 10 Latinos who voted for Trump in 2024 said they would not vote for Trump if they had to do it again.

FULL: https://t.co/kxvMWIotPb

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📊First 100 Days Latino Survey: Latino confidence in the Trump Administration is eroding across the country. 60% of Latino voters say they believe the country is going in the wrong direction. Among them, 70% blame the Trump Administration.

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📊 First 100 Days Latino Poll: Nearly 2 in 10 Latino Trump voters are expressing doubt over their 2024 vote. When asked if they would still vote for Trump today, 6% say they would “probably not” vote for him, and 3% said they “certainly would not” vote for him.

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📊 100 Days Latino Poll: 100 days into the Trump presidency, the majority of Latino voters hold unfavorable views of both the President and the Vice President

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"60% of Latinos say Democrats should fight hard against the Trump administration and his policies.

Latinos are asking Democrats to do more and to push back."

-Matt Barreto, BSP Research

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📊 Latino 100 Days Survey: 58% of Latino voters approve of the way the Democratic Party is handling their role in Congress, compared to only 35% who approve of the way the Republican Party is handling their leadership in Congress.

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📊Latino 100 Days Survey: When thinking about the MOST important issue Latinos want elected officials to address in the US Immigration System, 2 in 3 say “providing a path to citizenship”

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“Latinos have historically been optimistic about the economy, but in this poll we find that 50% predict their personal financial situation will worsen, deviating from previous trends" - Matt Barreto, BSP Research

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📊Latino 100 Days Survey: 2 in 3 Latino voters believe that Trump’s tariffs were a bad move, and that the trade war will be terrible for the United States

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📊 Latino 100 Days Survey: Overall, 60% of Latino voters say that they think the United States is headed in the wrong direction:

Total: 60-34
Men 18-39: 45-50
Women 18-39: 59-34
Men 40+: 64-33
Women 40+: 72-20

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📊Latino 100 Days Survey: 28% of Latinos voted for the first time in 2024

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📊Latino 100 Days Survey: Nearly half of Latino voters say that many people fear immigration authorities will arrest them, even if they are U.S. citizens or have legal status

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⚠️BREAKING⚠️

📊NEW POLL: 1st 100 Days Poll of Hispanic Voters

Follow along for key findings