BU AdLab

AdLab is one of the country’s largest student-run agencies, operating out of the College of Communication at Boston University. Now accepting clients.

[BU AdLab @BU_AdLab]

In our latest blog, we explore how brands are turning conversations into strategy — and why joining the dialogue might matter more than ever 👉 https://t.co/kYAeZ2Jy6D

[BU AdLab @BU_AdLab]

In the third episode of the semester, AdLabbers spoke with Dr. Jing Yang, BU Professor of Advertising at Boston University, to talk about all things AI in the industry. Listen here https://t.co/y0IOcjjGlc

[BU AdLab @BU_AdLab]

Liz analyzes why the brands people actually remember are the ones they can feel and how a brand can convince audiences to do, act, and amplify. Listen now to hear what it really takes to make advertising stick. 
https://t.co/dCXSgNRStA

[BU AdLab @BU_AdLab]

“In a world driven by scroll, the brands that win are the ones that show up in culture.”

As attention spans shrink, brands are no longer competing with culture — they’re becoming  part of it.

https://t.co/YqraQus4k1

[BU AdLab @BU_AdLab]

Visual fatigue is real. Sound might be the reset.
Brands are using jingles, ASMR, and music to boost recall and emotion. Time to start listening 🎧
Read more → https://t.co/w3DmkAsMX3

[BU AdLab @BU_AdLab]

With short-form videos ruling the scene, brands need to grab attention and tell their story in 30 seconds or less. Want to know how to keep up? Check out our latest blog! 👉 https://t.co/vu1CNKPTBB

[BU AdLab @BU_AdLab]

“Advertising can never truly speak to the masses if the industry itself does not reflect the very people it seeks to understand.”

Explore how these trailblazers changed the game and why their legacy still matters today
 👉

https://t.co/8OuKtm2efN

[BU AdLab @BU_AdLab]

Tune in into The Incubator🎙️

We sat down with Michelle Sullivan (BU professor + marketing exec) to talk about how challenger brands take on market leaders and win 🍺⚡

Listen now👉 https://t.co/vyn4or05c4

[BU AdLab @BU_AdLab]

AI isn't just changing advertising content — it's reshaping the entire strategy process. 🤖

Our Strategy Co-VP Stella Louie breaks down what that means for the future of advertising talent and how Gen Z can stay ahead.

Read it here 👉 https://t.co/gMpOOYT8px

[BU AdLab @BU_AdLab]

What’s next in advertising doesn’t build itself

AdLabNext is a new fundraising campaign that powers future ad students with next level tools,
resources and experiences to lead in a changing ad industry

Shape what’s next. It starts with you.

https://t.co/vR6ZOUwgQt

#AdLabNext

[BU AdLab @BU_AdLab]

Introducing our Spring 2026 Client Roster! A huge thank you to our clients for trusting us with your brands. We look forward to these incredible partnerships and the opportunity to bring your visions to life.

[BU AdLab @BU_AdLab]

Meet the Spring 2026 AdLab Executive Board. This semester, we're committed to empowering our members with hands-on experience, industry insights, and meaningful connections. Excited for what's ahead.

[BU AdLab @BU_AdLab]

50 years of work that works. Let the celebrations begin.

We’re proud to have set the standard for what a student-run agency can achieve over the past five decades. Here’s to the next fifty years of innovation, creativity, and pushing boundaries.

[BU AdLab @BU_AdLab]

Not sure if this ever made it at Fashion Week, but there was a time when folks wore AdLab socks.

History on display/celebration on agenda for AdLab 50th event. About 1 week away . . . 10/29 6pm at Glass House/Bryant Park NYC. AdLab alums sign up now!
https://t.co/zivSzicQbd

[BU AdLab @BU_AdLab]

Yep, how we used to advertise ourselves. Boston University AdLab brochure early 1990's.

Celebrate AdLab legacy - which includes all of you - this October 29th 6pm at the Glass House at Bryant Park. More details and RSVP (required) with link below -
https://t.co/EqBKqcYoN7

[BU AdLab @BU_AdLab]

The "status report" circa 1995

See more and experience more at Boston University AdLab's 50th Anniversary celebration October 29th 6pm at the Glass House/Bryant Park NYC.

If you haven't RSVP'd, this is the time! Register now! (+1 guests are welcome)

https://t.co/EqBKqcYoN7

[BU AdLab @BU_AdLab]

Before there were the "Adlabbies" . . . there were the "Lumont Awards" and it looked like this! (1990).

Celebrate AdLab's amazing legacy, as we toast with rounds of drinks at the Glass House at Bryant Park, NYC October 29th 6pm. Register now below . . .
https://t.co/EqBKqcYWCF

[BU AdLab @BU_AdLab]

For BU ad/AdLab alums in NYC area!

Come celebrate as we toast to both 50 incredible years & an exciting next era to come. NYC AdLab 50th anniversary Oct 29. (Boston event coming Dec 8th).

See this link to make it official - you're coming!
https://t.co/6LkVTGGTHX

[BU AdLab @BU_AdLab]

Introducing our Fall 2025 Client Roster!

As we enter the next 50 years, we are changing the game. Big ideas and even bigger results are on the horizon, and we’re ready to bring the best.

A huge thank you to our clients - we look forward to these amazing partnerships.

[BU AdLab @BU_AdLab]

Introducing our Fall 2025 Eboard. These change-makers bring with them experience and innovation and are ready to push AdLab to new heights as we close out our 50th year.

This team is the powerhouse behind everything we accomplish- and they’re ready to thrive.