๐ฎ๐ No proof that China's playtime limits curb heavy gaming among youth. As global regulators eye digital device restrictions, the effectiveness is questioned. ๐น๏ธ๐คทโโ๏ธ #GamingRegulation#TechPolicy
Discover More: https://t.co/n7Jpx8g5Ec
The legal fight between Epic Games and #Google continues. James Kolotouros, Google's Vice President, it was revealed that #Samsung devices were responsible for "half or more" of the money earned on Google Play in early 2019.
Discover More: https://t.co/1Xh6Qp8817
๐ฎ๐๏ธ Chris Hewish, President of Xsolla, spills 7 Game Industry Truths in the latest podcast! ๐ From Skydance to Activision, his 13-year journey brings valuable insights. ๐น๏ธ๐ #GamingTalks#Xsolla
Discover More: https://t.co/0WCqCw4rLv
Two months into the Justice Department's case against #Google, new details emerge. In 2021, Google spent $26.3 billion to maintain its search engine as the default on various platforms. #searchEngine#tech
Discover More: https://t.co/WWN7ePRLSM
๐ Altman & Brockman's epic return to @OpenAI after a power struggle! ๐ Investigation underway, investors thrilled. ๐ Brace for impactโOpenAI's about to redefine its destiny! #Altman#OpenAI#Industry#AI
Discover More: https://t.co/cGO4SsdVHk
The "Growth Score" metric is introduced in Adjust's Mobile App Growth Report, highlighting the importance of global user acquisition for app marketers. The Asia-Pacific region, particularly India, is identified as a top destination.
Discover More: https://t.co/SMGWgIc3tE
Monetizr's study delves into the minds of 200,000+ mobile gamers:
๐จโ๐ฆณ 43% of gamers are Boomers or GenX.
โฐ 31.43% play 5+ hours daily!
Discover more on player preferences and the $90B mobile games ad market. ๐น๏ธ
#MobileGamers#Ads
Discover More: https://t.co/Rj0UPJkNev
๐กDuring its earnings call, Google confirmed that it is actively developing various ad formats for its generative AI-powered search experience.
#Google#EarningsCall#GenerativeAISearch#AISearch#GenerativeAI
Discover More: https://t.co/x1lrup0Vm4
๐ Unity CEO, #JohnRiccitiello, resigns amid backlash over revised business model. Despite fee structure adjustments, developer trust remains low. His departure suggests an abrupt decision, leaving #Unity in search of a new leader.
Discover More: https://t.co/GlULPX44VK
The Importance of Creative Strategy & Process within UA, Heightened by a Changing Industry Landscape
In the final part of Carole Le Vanโs Bubbles of Wisdom expert interview, we focus on creative strategy
https://t.co/xkAITKMUH1
https://t.co/MWcWUn3gw2
User Acquisition:The Choice of Networks, Different Monetization Strategies, and Performance Indicators for Successย
Carole Le Van, Co-Founder of Potato Play, discusses various strategies to optimize UA
https://t.co/wUSioLTYkw
#UserAcquisition#MobileGami
https://t.co/1CztlEeJeo
Check out this month's round-up of stories from the mobile & gaming industry, including new privacy measures for Facebook & The Play Store, increased user bases in India & Asia as well as all the latest mergers & acquisitions.
https://t.co/e212eGJATY #UA#MobileGaming#Mobile
UA Strategy: SANs, DSPs, SDK Networks, and The Optimal Mix
In the final part of our Bubbles of Wisdom interview with Tom Nguyen, Founder at Tucmedia, we cover a wide range of UA strategies, monetization methods & approaches to #UserAcquisition
https://t.co/tM0lENKyfp
In the 2nd segment of our Bubbles of Wisdom interview with Tom Nguyen he discusses Creatives: Performance, Process & Strategy. UA post iOS 14 and the biggest learnings from his career in #UserAcquisition#iOS14#CreativeStrategy#MobilePublishing
https://t.co/rq5NWMilM7
Bubbles of Wisdom is back with the first part of our chat with Tom Nguyen, Founder at Tucmedia. Tom discusses the potential uses for automation software within #UserAcquisition Key metrics to track to attract valuable uses & #LTV prediction curves
https://t.co/IPPIrmacja
User Acquisition: Networks, Marketing & Creative Strategyย
Part 3 of our Bubbles of Wisdom interview with Arthur Chin, UA Lead at Snowprint Studios
#IOS145#UserAcquisition#SKAN#ATT#SANS#DSPs
https://t.co/AemJ7Spwj2
This discussion revolves around the impact of iOS 14.5 & removal of IDFA on Mobile Publishers & Customer Experience for users, increase in mobile gamers through the pandemic & how different UA strategies are suited to specific monitization models
https://t.co/6JZQPyVKBx
#UA#IDFA
User Acquisition expert Arthur Chin joined us for an interview on Automation For Mobile App Publishers, Performance Indicators for Optimization, LTV Prediction & revealed his Holy Grail for User Acquisition
#UA#Mobile#Gaming#LTV
https://t.co/uSWyPpDG2s