Bugil Chang, PhD

Assistant Professor @TombrasUTK | PhD @UMN_HSJMC | Alum @SeoulNatlUni | Crisis & NPO comm, Media psychology

[Bugil Chang, PhD @Bugil__Chang]

@Rongwei_Tang Thank you, Rita!!

[Bugil Chang, PhD @Bugil__Chang]

Thrilled to take the next step of life’s journey together at the University of Tennessee, Rocky Top!!

[Katie (Haejung) Kim, PhD @katie_h_kim]

It’s official! This fall, I will join the Tombras School of Advertising & Public Relations @UTADPR @UTCCI at the U of Tennessee @UTKnoxville as a tenure-track Assistant Professor with my husband @Bugil__Chang! Beyond thankful and excited to start my dream job at Rocky Top! 🐕‍🦺🍊

[Bugil Chang, PhD @Bugil__Chang]

@jeannette_cone Thank you for your warm welcome!!

[Bugil Chang, PhD @Bugil__Chang]

I’m grateful for my two collaborative works with @katie_h_kim, and one received the Top student paper! Very excited to talk about our PR and advertising research at @AEJMC.

[Katie (Haejung) Kim, PhD @katie_h_kim]

Excited to present two papers with @Bugil__Chang in two weeks in DC!🌟
1⃣Honored to present 1st Top student awarded paper on internal crisis communication @AEJMC_PRD
2⃣Thrilled to present a paper with a computational method approach to understand nostalgic ads @AejmcAdDivision

[Bugil Chang, PhD @Bugil__Chang]

@zirugo Thank you, Danford!

[Bugil Chang, PhD @Bugil__Chang]

My first solo-authored paper is out! Found responding to another brand's crisis had more positive impact than pre-crisis, despite no spillover effect. Encouraging proactive crisis management.
https://t.co/IZeXWgQQZF

[Bugil Chang, PhD @Bugil__Chang]

@CMSeg @AEJMC_PRD Thank you, Dr. Segijn!

[Bugil Chang, PhD @Bugil__Chang]

I’m grateful to present my paper titled “Moving beyond negative spillover: The positive consequences of innocent brand’s responses to another brand” at @AEJMC_PRD Top Student Paper session, which has won 2nd place. Look forward to sharing my research soon! #AEJMC22

[Bugil Chang, PhD @Bugil__Chang]

@pabloamn @AEJMC_PRD Look forward to seeing you!

[Bugil Chang, PhD @Bugil__Chang]

@profamyoc @AEJMC_PRD Thank you, Dr. O’Connor!