Olubukunola Sawyerr Izeogu

Strategic Comms & Narrative Architect.
Culture is power. Narrative is infrastructure.
Music, film, books, games.
Man United.

[JJ. Omojuwa @Omojuwa]

When I heard Senator Kevin Cramer say, "The Christians in Nigeria today are probably feeling pretty good about Donald Trump's position", I decided I had to let him understand a few things.

The Halifax International Security Forum's audience certainly enjoyed this one.

[Kate Amaka Henshaw @HenshawKate]

"THE HERD" is a MUST watch!
A movie that so depicts and encapsulates what we are going through as a nation right now!
I am sure @etimeffiong_ you didn't fathom the timeliness of this movie...
It is raw and undiluted showcasing our very predicament !!

[VANITY FAIR @VanityFair]

THE 2026 HOLLYWOOD ISSUE

In Hollywood’s golden age, studios turned regular men into secular gods: changing their names, hiding their flaws. But now, writes Ottessa Moshfegh, the era of the remote matinee idol is over—and the dawn of the almost approachable, appealingly authentic modern actor is in full swing.

Meet the new class of leading men.

https://t.co/YToQ02EUqm

[Complex Music @ComplexMusic]

BURNA BOY
NO SIGN OF WEAKNESS (ALBUM)
OUT NOW

[J7 @lfcJ7_]

HOW FAR IS TOO FAR??!

Man goes viral after tattooing every Arsenal European trophy in 139 years 👇🏽

[EXPRESSIONS OOZING @ExpressionsOOZ]

SHAME ABOUT THE ASSNA DU DU DU 🎵#PSGARS

[Manchester United Forever @UtdForever7]

🚨Everyone of us during today’s match!

Just look at this reaction! 🤣🤣🙌❤️ #MUFC

https://t.co/R9h62A9gwr

[BukiHQ Media @BukiHQMedia]

🎬 11 DAYS TO GO!

The most anticipated action-packed drama of 2025, SUKY, arrives March 7th. Where honour meets destiny, a story of courage, sacrifice, and the ultimate fight for survival.

Coming soon to @primevideonaija , Watch out !

#Honourthefight #SukyMovie

[Netflix @netflix]

Evander Holyfield and Lennox Lewis hyping up Mike Tyson before the big fight. Legends. #PaulTyson

[Olubukunola Sawyerr Izeogu @BukiHQ]

Leadership in the digital age is about more than staying connected—it's about navigating change with confidence. Check out my latest thoughts on the future of leadership and communication. #Leadership #DigitalAge #FemaleLeadership #FutureOfWork
https://t.co/pmuSuezcAY

[Olubukunola Sawyerr Izeogu @BukiHQ]

@iamkorayday @filmratsng Oh wow!!! So well deserved. Congratulations!!!

[Olubukunola Sawyerr Izeogu @BukiHQ]

Just published my latest article on Medium: Overcoming Imposter Syndrome! 🌟 Dive into my journey and discover strategies to build authentic confidence. #ImposterSyndrome #Confidence #MentalHealth #PersonalGrowth https://t.co/JqCV087UQM

[No stress ELLE 🐘 @ElleErinle]

Last night’s Burna Boy concert was a visual storytelling masterpiece!

I TOLD DEM. In the word of late Virgil Abloh is storytelling of the ordinary every day through the lens of an extraordinary creative!

#BurnaboyLondonStadium live was a full band, with superb dance and vocal performance- as expected if you’ve been to a burna concert before you know he leaves no stone untouched!

But let’s get back to the storytelling - From Giza grocery store set design, a nod to his hit with rising star Seyi Vibes who actually came out in grocery store uniform, to artists getting haircuts in a makeshift salon before hitting the stage, it was incredible. Africa was truly on the map with performances by @BNXN ,@Pheelz , @Omah_Lay @snohaalegra @phynofino , @Odumodublvck_ , @plutomaniapopi , TITO M, YUPPE SNE, and many more…

We saw general Odumodu locked in a phone booth before his release for his verse with Shalli and the Twashala Bam crew getting haircuts live. KARATE KICKS for killing dem… Every moment was a tribute to the vibes and the visuals impeccable yet relatable. If you blinked, you missed the intricate details behind each song. What an unforgettable evening!
Burna ended on the incredible ‘Last Last’ and gave us drama with the incredible fireworks spectacle! This concert was nothing short of an epic evening!
Shout out to all the Outsiders and Thanks to @Cokobar for hosting us🦍🦍🦍🦍

[Olubukunola Sawyerr Izeogu @BukiHQ]

Hello Manchester United Supporters!!!!! GGMU

[Jason Helmes @anymanfitness]

Just finished this book - Bad Therapy by @AbigailShrier

This is one of the most eye-opening books I've ever read. It's a must read for any parent, any teacher, and should be required reading for any school administrator as well.

The book dives into trying to figure out why kids are having so many mental health problems, when there are so many resources devoted to improving mental health outcomes.

Anxiety, depression, suicide, etc are all higher than they've ever been with kids, even though their lives are arguably better than ever before. It just doesn't make sense.

A few key takeaways from the book:

A constant attention on how kids are "feeling" or "thinking" is causing negative outcomes.

Constantly ruminating on your emotions and how you feel negatively impacts your mental health. If all you do is focus on your emotions, you are destined to be anxious or depressed.

We incessantly ask kids how they're feeling, if they're happy, how their mental health is, etc, and this is creating kids who think they're fragile instead of resilient.

Trying to solve every problem for kids has caused a generation who can't do anything for themselves.

We (Gen X) were told to "suck it up" or "you'll live" or "rub some dirt on it" all the time. Many of us came to the conclusion this is "bad parenting" because our feelings were neglected, and we vowed not to do this to our own children.

Because of that, kids immediately over-dramatize everything that happens to them, making mountains out of molehills, and thinking the world must revolve around their emotions and feelings.

You develop confidence and strong mental health by doing things, not by thinking or via therapy.

You can't think your way out of anxiety. You don't gain confidence by analysis of your thoughts or mental health issues.

You gain confidence and eliminate anxiety by doing gradually more difficult tasks, excelling at them, and realizing you are a competent, capable person.

The non-stop attention therapy gives to these small, common emotions we all feel blows them out of proportion to their seriousness (not talking about genuine disorders here, just normal anxieties that millions of people go to therapy to try to avoid).

One of the best ways to decrease your happiness is to chase it.

Our society constantly tells kids they should be "happy" and asks them if they are.

Happiness isn't a state you should be in 24/7. That's not realistic. Joy and bliss aren't permanent states - they are fleeting.

Contentment, stillness, and being even-keeled are much better goals to aim for mentally.

The happiest, most well adjusted kids come from families with loving parents that have strict rules for the household.

This one really set off the confirmation bias in me... I feel really blessed we have 2 well adjusted middle school kids who do great in school, are very respectful and well mannered, and we barely even need to parent them.

But for years, we were very strict with them. Bedtimes, family rules, how we do things, etc. The in-laws and lots of friends thought we were totalitarian.

In reality, we just had high standards. And it's really paying off right now. I found it really interesting that strict rules equals happy kids. Makes sense, though, as kids need to know what their boundaries are.

Constantly surveying school-age kids about their mental health causes more issues than it solves.

Mental health resources is big money. Districts need to validate all the resources allocated towards mental health, and they often do that via surveys.

Asking kids non-stop questions like:

- Have you thought about self harm?
- Have you thought about suicide?
- Have you been so anxious you can't get out of bed?

Etc, etc puts into their heads the idea that themselves, or many of their peers are broken and cannot function properly in the real world.

It normalizes situations that would be incredibly rare at any other time in history.

There's a lot of other takeaways, too, but I'll stop there.

It's a fantastic book. Go pick it up and read it. This isn't an affiliate thing or a promotion thing at all. I just really enjoyed it, and it will further shape the way I parent moving forward.

[Olubukunola Sawyerr Izeogu @BukiHQ]

@gtbank just see yourselves in 2024. Meanwhile, Opay. I just opened the app, they say link your NIN. They left space. I put my NIN. Clicked link. Few seconds later - "Linked successfully!" No fuss. GT you are there turning on your own.

[NEFERTITI @firstladyship]

Thank you Ademola Lookman

Thank you Moses Simon

Thank you Victor Osimhen

Thank you Semi Ajayi

Thank you Stanley Nwabali

Thank you Super Eagles

Congratulations Nigeria 🇳🇬🇳🇬❤️
#NGAANG #NGRANG #AFCON2024