Over 70K+ fans gathered outside the stadium during BTS’ fully SOLD OUT Day 3 show in Mexico.
— The total attendance for the night surpassed 130K, with more than 70K fans turning the outside of the stadium into a massive concert experience of its own.
So this is a small rant based on comments I’ve been reading about the advantages that BTS have and the 10 minutes of quiet I get in the morning after dropping my kid off at daycare and before I get to work. 😅
Comparing BTS to the Beatles and Michael Jackson is absolutely valid when discussing global success and cultural impact. You can definitely argue that achieving worldwide fame is “easier” now because of the internet , and yes, that’s partially true. Information spreads faster than ever before. But there are other factors people conveniently ignore when making that argument.
The Beatles and Michael Jackson were Western artists performing primarily in English. BTS became a worldwide phenomenon while primarily singing in Korean, a language spoken by roughly 1% of the global population. That’s an absolutely massive barrier to overcome in mainstream entertainment, especially in Western markets.
The Beatles and MJ also rose to fame during eras when entertainment was FAR less saturated.
When the Beatles appeared on The Ed Sullivan Show in 1964, around 90% of U.S. households owned a television, but most families only had access to about 3 major national TV networks (ABC, CBS, and NBC). Their first Ed Sullivan performance drew over 73 million viewers; an absolutely insane number for the time because the entire country was basically watching the same handful of channels together.
By the height of Michael Jackson’s Thriller era in the early 1980s, cable television was growing, but households still had dramatically fewer entertainment options than we do now. Today the average household has access to hundreds of channels, countless streaming platforms, YouTube, TikTok, gaming systems, social media, and an endless amount of niche content fighting for attention every second of the day.
So yes, the internet helps music spread faster. But it also means artists are competing in the most oversaturated entertainment landscape in human history.
That’s why I personally think BTS’ level of sustained global relevance is incredibly impressive. They didn’t just go viral for a moment. They built and maintained a worldwide fandom across language barriers, cultural barriers, military enlistment pauses, and an entertainment market where attention spans last about 12 seconds.
Anyway, thanks for reading