Callan Sarfert

[Callan Sarfert @CallanSarfert]

Question 6/6: How can social media be used during natural disasters? Thank you everyone for participating! #weareconqueringcrises @lashondaeaddy

[Callan Sarfert @CallanSarfert]

Question 5/6: How does Social Identity Theory (SIT) play a role in sports crisis communication? #weareconqueringcrises @lashondaeaddy

[Callan Sarfert @CallanSarfert]

Question 4/6: What are some risks politicians and public affairs officials face when using social media? #weareconqueringcrises @lashondaeaddy

[Callan Sarfert @CallanSarfert]

Question 3/6: How did crisis communicators use SMI's in the beginning of the COVID-19 pandemic? #weareconqueringcrises @lashondaeaddy

[Callan Sarfert @CallanSarfert]

Question 2/6: How should a nonprofit communicate on social media to gain supporters? #weareconqueringcrises @lashondaeaddy

[Callan Sarfert @CallanSarfert]

Question 1/6: How might religious identity play a role in a stakeholder's perception of a crisis? #weareconqueringcrises @lashondaeaddy

[Callan Sarfert @CallanSarfert]

Hey everyone! We will be beginning our Twitter Chat discussion at 1:40. #weareconqueringcrises @lashondaeaddy

[Callan Sarfert @CallanSarfert]

@Jvk6106 @lashondaeaddy Social media can make it easier for businesses to communicate with stakeholders if it is utilized correctly. If the company does not take advantage of it, the public could reach the stakeholders with info before the company does. #WeAreConqueringCrises

[Callan Sarfert @CallanSarfert]

@Jvk6106 @lashondaeaddy Social media can make reactions more drastic. As in, if a crisis blows up over social media, it can be a lot harder to control and contain opposed to having handled it privately on the company perspective. #WeAreConqueringCrises

[Callan Sarfert @CallanSarfert]

@Jvk6106 @lashondaeaddy I would use it to help determine the response strategy specifically needed to handle the natural disaster. This would affect the plan by molding it to whatever the SCCT suggests. #WeAreConqueringCrises

[Callan Sarfert @CallanSarfert]

@Jvk6106 @lashondaeaddy If a company is known for not handling crises well, this could be seen as a negative and the company could already have a negative connotation associated with it when going into handling a new crisis. #WeAreConqueringCrises

[Callan Sarfert @CallanSarfert]

@Jvk6106 @lashondaeaddy I believe that you should keep this in mind as soon as you start handling a crisis, as image is everything for a company. #WeAreConqueringCrises

[Callan Sarfert @CallanSarfert]

@cfly77 @chris10buckley #weareconqueringcrises Proactive CSR is preferred to a reactive CSR because the reactive CSR could be seen as just trying to tie up loose ends and check all of the boxes. While in a proactive one it seems as if the company actually cares.

[Callan Sarfert @CallanSarfert]

@cfly77 @chris10buckley There is a chance that the stakeholders could see CSR as being a waste of time and would prefer to allocate the funds to different places in the company.

[Callan Sarfert @CallanSarfert]

@cfly77 @chris10buckley #weareconqueringcrises A company could help foster the employees to want to get involved by hosting events that would fall into the category of the company's CSR.

[Callan Sarfert @CallanSarfert]

@cfly77 @chris10buckley #weareconqueringcrises This CSR can only add to a company and utilizing it can make the company seem better as a whole to the outside world.

[Callan Sarfert @CallanSarfert]

@cfly77 @chris10buckley #weareconqueringcrises If a SMI handles a crisis on social media without consulting with the company or confirming with them first, this could hurt the company in their crisis handling.

[Callan Sarfert @CallanSarfert]

@cfly77 @chris10buckley #weareconqueringcrises If stakeholders view the company as authentic then they are more likely to stand by the company and trust them in a crisis.

[Callan Sarfert @CallanSarfert]

@kaitlynekking @lashondaeaddy I think a company should be worried about every stage of a crisis as every stage is imperative to the success of the company.

[Callan Sarfert @CallanSarfert]

@kaitlynekking It is important because as important as a CMT is, the management overall represents the company to their employees so they have to be on the same page.