Peter callius

[yvonne pernodd @ypern]

Vilka medier litar vi på #kantarsifo Dagspressens ekonomi presenteras av TU och Nordicom

[Peter callius @Calliusp]

@beantin @axbom @TNSSifoAB Ha ha of course - just give me a ring and i will put the water on:)

[Peter callius @Calliusp]

@beantin @axbom @TNSSifoAB Thanks for feedback. Very aware of the issue of gender and the limitations of the question. Happy to buy you a coffee and sit down and share ideas whenever it suits you

[Peter callius @Calliusp]

Resumé: Reklamtröttheten ökar trots bättre annonslösningar http://t.co/NVVY9wJlTR

[Kantar Sifo @TNSSifoAB]

Kollega Peter Callius sammanfattar sina intryck av sin undersökningen svenskarnas inställning till reklam.

"Det... http://t.co/lgIOTPKCQh

[Ingvar Sandvik @iSandvik]

Tore Østnes får Mediaforums Hederspris 2013!!! Meget meget fortjent😊#mk2013 #mk13 @ostnes01

[Peter callius @Calliusp]

#pdrf13 first media planning related question at PDRF

[Peter callius @Calliusp]

#pdrf13 publishers have not yet optimized sites for viewability. 53 % on premium sites.

[Peter callius @Calliusp]

#pdrf13 Excellent capping conclusion by Facebook in paper. Tomorow this conclusion will get a frequency of 2. But i guess well cap at 2

[Peter callius @Calliusp]

#pdrf13 i think Ingvar or John should ask me about screen in question or not in the qrs?

[Peter callius @Calliusp]

#pdrf13 intrigued by the use of a syndicated "tgi" study to replace tracking. But is it really cheaper?

[Peter callius @Calliusp]

#PDRF13 Mixed methods for digital measurment - downloaded software and cookie based panel a good idea for all digital audience research...

[Peter callius @Calliusp]

#pdrf13 when people do not understand our questions like in digital pdf versions. Passive measurment will save the day...

[Peter callius @Calliusp]

#pdrf13 been done josh. Didnt work well. Brought out new problems:)

[Peter callius @Calliusp]

#pdrf2013 There is a romantic idea from clients that better measurments will give higher audience figures. That does not seem to be the case

[Peter callius @Calliusp]

@iSandvik i sure will

[Peter callius @Calliusp]

#pdrf everyone looks very thoughtful. At least from where i am sitting...

[Peter callius @Calliusp]

Everyone looks very thoughtful. At least from where i sit...