Cameron Herold

6x Bestselling Author | Founder of COO Alliance | Host of the Second in Command Podcast | Former COO of 1-800-GOT-JUNK? (scaled from $2M to $100M) | CEO coach

[Cameron Herold @CameronHerold]

Experience is valuable. But it can also make us underestimate what's possible when the rules of the game have changed.

[Cameron Herold @CameronHerold]

What separates elite organizations from the rest? Michael Erath, Founder of Next Level Growth and COO Alliance Silver Partner, shares the systems and leadership principles that help companies scale with alignment and accountability.

Assessment:
https://t.co/tNQ5Pn4ylO

Full video: https://t.co/241x7yE2R0

[Cameron Herold @CameronHerold]

The COO's job isn't to build systems.
It's to make sure everyone follows them, including the CEO.

If that sounds familiar, this video is for you.

The 3 Biggest Problems Every COO Faces: https://t.co/oLvwwQCKam

[Cameron Herold @CameronHerold]

The moment a CEO says something out loud, the company starts moving around it whether that was the intention or not.

[Cameron Herold @CameronHerold]

What if one book could transform the way CEOs and COOs scale a company?

Get a FREE copy of Amazon #1 bestseller The Second in Command.

For CEOs & COOs at $2M+ companies. USA & Canada only. Free shipping.

Claim yours: https://t.co/Hy5zJGUTan

[Cameron Herold @CameronHerold]

When a system is broken, cutting costs isn't the solution. Redesigning the system is.

I sat down with David Berg, CEO of Redirect Health, to discuss how rethinking healthcare delivery reduced costs while improving outcomes.

Watch now: https://t.co/yw4Qktm0Wa

[Cameron Herold @CameronHerold]

When a crisis hits, your systems, vendors, and leadership are all put to the test.

Second in Command Podcast · Ep. 579
Claudine Ripert, COO of Critical Control, shares how great operators build resilience before disaster strikes.

Watch now: https://t.co/joJ6gI0umu

[Cameron Herold @CameronHerold]

You have a vision for your company. Do you have one for your life?

The future doesn’t just happen. It gets designed. Be as intentional about your health, relationships, and experiences as you are about your business.

[Cameron Herold @CameronHerold]

I was the reference for Elon and Kimbal’s first round of funding for Zip2.

[Cameron Herold @CameronHerold]

Managers aren’t born knowing how to lead. They’re usually promoted into it with zero training.

That’s why I built Invest In Your Leaders
12 practical leadership modules covering delegation, coaching, hiring, meetings, execution & more.

Built from scaling 1-800-GOT-JUNK? from $2M to $106M.

Start training your leaders:
https://t.co/rFRriEoLRw

[Cameron Herold @CameronHerold]

We’re taught to treat money like something to hide, protect, and stack endlessly.

But money behaves more like energy.
The people who create the most value are usually the ones who keep it moving.

[Cameron Herold @CameronHerold]

Culture was never meant to be outsourced to HR.

The strongest companies are built when CEOs stay connected to the emotional pulse of the business and intentionally shape culture through visibility, vulnerability, and leadership.

Watch now: https://t.co/aa1eU5Dc7R

[Cameron Herold @CameronHerold]

When the CEO and COO are aligned, one pushes the vision forward while the other keeps the company steady enough to scale.

[Cameron Herold @CameronHerold]

Being a COO means carrying pressure most people will never fully understand.

This one is for the operators holding everything together behind the scenes.

COO to COO.

[Cameron Herold @CameronHerold]

A lot of companies don’t actually have a COO or CTO. They have someone wearing a big title inside a small company.

Real C-level operators are built through scale, responsibility, and execution, not title inflation.

[Cameron Herold @CameronHerold]

Remote talent scales faster when companies treat them like real team members, not outsourced help.

On the Second In Command Podcast, COO Alliance member Arnold le Rutte shares how he went from VA to COO of The Virtual Hub, Bronze Partner of COO Alliance.

Watch Episode 570: https://t.co/XXDVQGrVJm

[Cameron Herold @CameronHerold]

The companies that scale fastest usually have one thing in common: a strong CEO–COO partnership.

The Amazon #1 bestseller The Second in Command breaks down how great operators help companies grow without everything depending on the founder.

Free copies available for CEOs & COOs at $2M+ companies in the USA & Canada.

Claim yours:
https://t.co/Kd9PkFQzJO

[Cameron Herold @CameronHerold]

If the camera caught me, I’d probably look like this.

Join the COO Alliance: https://t.co/z1pxsze7iB

[Cameron Herold @CameronHerold]

Scaling companies isn’t just about systems. It’s about building leaders who can multiply leadership across the organization.

That’s how we trained 800 leaders to hire 8,000 people in one month.

Watch the full video:
https://t.co/tLdjZ0Uunp

[Cameron Herold @CameronHerold]

The best operators don’t grow in isolation.

Guy Berry, COO at Redirect Health, shares why the company became a Gold Partner of COO Alliance and why staying connected to innovative operators matters at every stage of growth.

Learn more: https://t.co/CNfoUp7nzu