Camilo Castañeda | Ad Creatives for Ecom

Making Epic Ads

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@bysapps on ads, barely broke even first purchase

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

WE WON THE SKOOL GAMES 🔥🔥

+$54K mrr in 3 months

Here are 5 things I did to get here:

1. 10x my content output

Everyone still debates whether platforms punish you for over positing. So I tested it myself.

I posted 10 times/day on x, 5x/day on IG and 2x videos a week on Youtube. 3x newsletters a week.

The hard things was keeping quality up. But that became a skill in itself as more volume increased. You also quickly learn what is good content vs what is bad.

I learned just how much more I can do with a big enough carrot infront of me.

2. Ads

Practiced what I preached. I made ads with AI, ran them and scaled to from 0-$1.5k/day in spend in 1 month.

Launched 10-15 new ads every week.

Every concept was different. Picked 2 sub avatars to focus on. Let the team rip

3. Customer feedback loop

I relentlessly asked for customer feedback. What is missing? What would make you stay? I implemented the changes immediatley

etc. My churn reduced by 22% from May-June

4. Better FREE stuff

Hormozi says people judge you on your free stuff. So I made every lead magnet worth at least $50. It hurt a bit but the amount of people that joined because of them increased.

5. Delegation

This was not possible without my team. @schlendorfmedia our head creative strategist was a huge help on the content side. @RomainMilt helped a lot with packaging and automations (and dealing with my rants). + my editing team who made the most A+ ads.

Onto the next chapter 🫡

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@Jarad01335244 TBH It is messy and not strategic at all. I find what people care about from the community and make videos about it

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@Tudi_rad hahaha my best ad

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@Kia673120842453 63K

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@adswithani Thanks!

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@jonasstaben Thank you

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

I put all my team's SOPs into a Skool community:
https://t.co/ewnnjdO87J

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

Want to learn how a 7-figure agency makes ad creatives?

https://t.co/ewnnjdO87J

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

5 Ad Formats Every Ecom Brand Owner Should Run

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

AI ads are just a skill issue...

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@nguyentomyy AI

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

@nguyentomyy Sí

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

If you want the prompts for these creatives, I put it all in this doc here --> https://t.co/0TuNyMwbuD

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

5: Skeleton Story

[Camilo Castañeda | Ad Creatives for Ecom @Camicees]

Here's how to make your ad copy actually convert.

NO: "Get better sleep with our grounding mat"
YES: "No more 2pm crashes with our grounding mat"

Second-order benefits sell. First-order benefits bore.