Canes Asani

[Canes Asani @CanesAsani]

@AdamGillman PLAYBOOK

[Adam Gillman @AdamGillman]

You can build a profitable DTC ecom brand with under $50K upfront and be doing $1M+/month within 18 months and nobody talks about how repeatable the actual formula is.

Here's the exact sequence:

Month 1: Pick a category with 80%+ gross margin potential. Supplements, vitamins, wellness. Validate demand before spending a dollar on product.

Month 2: Find a manufacturer with under 8 week lead times. Non-negotiable. Long lead times kill your cash flow before you ever scale.

Month 3: Launch with influencer cohorts of 25-50 creators. Expect 10% to convert profitably. Kill the rest fast. Whitelist the winners as paid ads.

Month 4: 20-40% of your paid budget runs behind influencer-sourced creative. Your CAC drops. Your ROAS climbs.

Month 6: Build your subscription model. Lock in recurring revenue. Every subscriber is compounding LTV you don't have to re-acquire.

Month 12: You have 80% gross margins, a retention machine, and a repeatable acquisition system.

Month 18: $1M+/month is not a prediction. It's math.

Results from applying this exact system:

Without it: Random influencer outreach, no whitelisting, no subscription. Revenue flat. Margins crushed.

With the full system: 50 long term influencer partners on retainer. 20-40% of paid budget behind whitelisted creative. Subscription revenue compounding monthly.

$103M ARR. $260M exit.

The formula isn't complicated. Most people just never see it laid out clearly.

Comment "PLAYBOOK" and I'll DM it to you

**must be following + retweet

[Canes Asani @CanesAsani]

@vitaliidodonov PDF

[Canes Asani @CanesAsani]

@PhantomStays How would you go about foing this for a non EU citizen (Turkish)?

[Canes Asani @CanesAsani]

@jackfriks Did you learn by trial and error?

[Canes Asani @CanesAsani]

@levelsio We’ve checked many countries and so far the best options seem to be UAE, Estonia or Cyprus. But still not sure

[Canes Asani @CanesAsani]

@tibo_maker @eugZolotarenko SEO

[Canes Asani @CanesAsani]

Found a semi automatic way. Testing it this week.

[Canes Asani @CanesAsani]

@KaiCromwell

How do you bulk check domains to see whether if they are worth buying backlinks from?

I vibe-coded a backlink validator, which then gives you the contact info, but it got too expensive due to API calls

DataFroSEO insufficient
Ahref & Semrush API is expensive

[Canes Asani @CanesAsani]

My first illustrator design, thanks to @danlovesadobe!

[Canes Asani @CanesAsani]

API Tweet Test 1

[Canes Asani @CanesAsani]

@alexh459 @mertzorl5

[Canes Asani @CanesAsani]

@Listen2UrMind Goals

[Canes Asani @CanesAsani]

@emilym_green The babies

[Canes Asani @CanesAsani]

@RossMackay111 Tattoo artist name please!!! He creates music for mu eyes ❤️‍🔥

[Dakota Robertson @WrongsToWrite]

Everything is seasonal.

Sometimes you gotta:

• Be anti-social
• Put your head down
• Work obsessively

Other times:

• Relax
• Recoup
• Realign

There's no one "right" way.

Find what works for you, adjust, and recalibrate.

[Canes Asani @CanesAsani]

Balkans are the best

The country

The people

Amazes me every time

Life is good and modern here

[Canes Asani @CanesAsani]

@mertzorl5 Are you a self declared genius?

[Canes Asani @CanesAsani]

Had the second call of the day

Didn’t close

Was a tough client who had a similar service before and hence skeptical

Liked our offer/ guarantee since the service delivery side was a lot better and integrated

And appreciated the authenticity

Time to do the follow up game

[Canes Asani @CanesAsani]

Business update!

Had 3 sales calls lined up for the week with new paid ads campaign for the biz

1 of them is done. Didn’t close, as she was not the sole decision maker, so scheduled a second call

Have 1 in an hour. Lets see how that goes!

1 next Tuesday

[Canes Asani @CanesAsani]

& another through close circle referral (Not sure if I will entertain this one due to some complications but lets see)

Seems like Im slowly cracking getting leads

Time to do the same for sales and delivery in the next months