will caplan

Building | Prev Growth @ Encord (YC21) and Sales at Onfido

[will caplan @CaplanWill]

The world is changing at an ever-increasing rate.

@JNeedem and I have been publishing twice a week, every week, for the past 6 months in a newsletter called Change Makers.

We cover the people, businesses and ideas and that are shaping the world.

Join us on this journey!

[will caplan @CaplanWill]

@MitcheIl launch

[will caplan @CaplanWill]

There is simply no reason to hire an expensive marketing agency anymore when AI Agents exist

The AI handles:

→ Sourcing
→ Outreach
→ Contracting
→ Revisions
→ Payments

You just approve.

[will caplan @CaplanWill]

Introducing the world’s first AI Agent for Creator Partnerships Ad

Dozens of brands like IM8, ElevenLabs, Bloom & Wild already use us.

RT + Comment "creator ads" and I'll send you the complete guide on Creator Ads in 2026

[will caplan @CaplanWill]

Creator Partnership Ads consistently outperform standard paid social. The problem has always been the operational overhead to run them at scale.

Tano solves that.

[will caplan @CaplanWill]

@daviefogarty Dude! We've done this - working with companies like IM8 (bosses growing supplement company of all time) and ton of other eight and nine-figure brands :)

[will caplan @CaplanWill]

Hot take: I don't think Icon has gone bankrupt. I think they are playing everyone with a genius marketing strategy.

[will caplan @CaplanWill]

@codyplof When do realistically think tools/systems like Manus can make nuanced optimisations like these that actually work?

[will caplan @CaplanWill]

@codyplof for one customer this month - 1000s of influencers being sourced and vetted against their requirements (we use Gemini VLM models)

[will caplan @CaplanWill]

@codyplof this is influencers emailed (reply rates hover around 25-35% for seeding and then upwards of 65% for paid campaigns) - so sourcing number will actually be way higher than this.

[will caplan @CaplanWill]

@codyplof @TaylorHoliday Perhaps...building it to orchestrate 1000s of influencer conversations, contracts, payments etc is a whole new ball game 🤣

The v1 was vibe coded in a weekend at beginning of last, the rest has taken top AI engineers months to get working at true entreprise scale!

[will caplan @CaplanWill]

@mattepstein @drewfallon12 launch

[will caplan @CaplanWill]

@rom1trs hire him?

[will caplan @CaplanWill]

Now, a marketing team of 1 can onboard and manage 1000s of revenue-producing influencer affiliates

Head to https://t.co/7kpth2Hhwn now to claim your free 15 influencers NOW

Bonus:

Every person you tag = +5 influencers
Repost = +15 influencers
Every phone number: +5 influencers

[will caplan @CaplanWill]

Meet Tano - the first AI influencer-affiliate marketer.

https://t.co/JZ0kxoNJ8V is like hiring a team of influencer marketers, without the salaries.

[will caplan @CaplanWill]

4️⃣ We monitor posts, surface top affiliates to build real relationships with, and handle all reporting.

5️⃣ Re-use high-performing creator content for paid ads with our “one-click paid-ads request" feature.