Carbone Smolan

Creating enduring brands for a changing world.

[Carbone Smolan @Carbone_Smolan]

50,000feet and Carbone Smolan Agency are joining forces to offer the best in brand experience. https://t.co/VPxN1aA2Ow

[UnderConsideration @ucllc]

Today on Brand New (Noted): New Logo and Identity for @seyfarthshawLLP by @Carbone_Smolan https://t.co/weRphM7MHH

[Dave Weinberger @WeinbergerDave]

Congratulations to the teams at @seyfarthshawLLP, @Carbone_Smolan, and @RubensteinTech. We are incredibly proud of this work and partnership.
#LMA #Legalmarketing #branding

[Seyfarth Australia @SeyfarthAU]

The Seyfarth Australia team have been celebrating the launch of our new brand with cake and champagne. #TeamSeyfarth #Australia

[Seyfarth @seyfarthshawLLP]

We proudly introduce our new brand and website, which reflect a distinct client experience, combining the scale of our legal representation around the globe with our innovative service delivery capabilities. | https://t.co/BOopxnB9Sy https://t.co/elNyto5646

[Carbone Smolan @Carbone_Smolan]

Hand-spun wisdom and tons of amazing work from @TheKawalOberoi at today’s Brand New Conference. No jacuzzi problems! #BNConf

[Co.Design @FastCoDesign]

This new gaming device is like a Game Boy for design snobs https://t.co/CmH7OK7xoP

[Creative Review @CreativeReview]

It's now much more common for agencies to offer everyone a chance to share their views on projects than it used to be – but does it make for better creative work? CR's advertising correspondent @BenKayWriter is skeptical https://t.co/lqZeDy0q1q

[Dezeen @dezeen]

Twine house is topped by a twisting continuous concrete slab: https://t.co/cZo8S6OapQ

[Carbone Smolan @Carbone_Smolan]

What missed the cut? Well, it seems messaging around people and integrity. Only 3 firms mentioned "people", "talent", "employees" and "diversity", while only four firms mentioned "integrity".

Interested in the entire article? Check it out here: https://t.co/tr82FrHOwE

[Carbone Smolan @Carbone_Smolan]

THREAD: We looked at the top 7 words in the "About Me" section at top 10 financial institutions (JP Morgan, Morgan Stanley, Bank of America, etc). We wanted to see how these companies speak about themselves and their brand for their audiences.

[Carbone Smolan @Carbone_Smolan]

Two words that the companies stayed away from was "wealthy" and "rich". Those words are awkward nowadays, with the emergence of social justice and awareness of the wealth gap in this country. People in this class increasingly prefer words like "comfortable" or "fortunate".

[Carbone Smolan @Carbone_Smolan]

Congrats! :)

[Seyfarth @seyfarthshawLLP]

Seyfarth Named to @Forbes 2019 List of
“America’s Top #Corporate Law Firms”
https://t.co/U8AeheEqkA

[Hae-Lin Choi 최혜린 @HaelinChoi]

Not sure what agency that is but that’s some dope street art right here on Vanderbilt in Brooklyn @DanLevitan and yes, honking won’t help!

[Andrea Ann @Andreaanndesign]

Which typeface are you, really? https://t.co/muUWbMUt2a via @aigaeyeondesign

[Carbone Smolan @Carbone_Smolan]

Women account for more than half of designers. Why are they so invisible at the top?

https://t.co/Nodug6mefi

@thepaulrossi

[Carbone Smolan @Carbone_Smolan]

So excited!!

[AIGA NY @AIGANY]

🐇 ❇️This Wednesday our friends @Carbone_Smolan will be hosting AIGANY's FREE monthly MIX event. See you there! https://t.co/w76n9DFD8b 🐇 ❇️

[AIGA NY @AIGANY]

🐇 ❇️This Wednesday our friends @Carbone_Smolan will be hosting AIGANY's FREE monthly MIX event. See you there! https://t.co/w76n9DFD8b 🐇 ❇️

[Latham & Watkins LLP @lathamwatkins]

Congratulations to @onepeloton on its #IPO today on @Nasdaq. We were pleased to represent the underwriters in the offering. Read more: https://t.co/FoP6GNWNRG