Cardinal Digital

Growing organizations that aim to improve the way we live and work. 🌱SEA-based, Silicon Valley-trained. #learngloballyimpactlocally

[Justin Kan @justinkan]

Things that you think are a huge deal in one direction today may be the thing that launches you on the path that you’re ultimately supposed to be on.

[Cardinal Digital @CardinalDigital]

You can’t judge a book by its cover. But you CAN judge it based on the recommendations of your peers. 🤓 📚

Here’s some help to build a great shelf of books (physically or digitally) to improve your #contentmarketing skills:

https://t.co/gFmHyZ3u6M

[Cardinal Digital @CardinalDigital]

When it comes to #content, visuals are key. Not only are images and videos more engaging than written text, but visual content is remembered way more.

Kelly Hendrickson, Social Media Marketing Manager at HubSpot, explains her expert insights:

https://t.co/mM5EQeTsyZ

[Cardinal Digital @CardinalDigital]

AI is important in content marketing tactics and strategy because it makes sense of the huge amount of data to help you take more effective necessary actions.

Check out these six #AI tools to help you be smarter in your content marketing:

https://t.co/KnqrY6Cp37

[Cardinal Digital @CardinalDigital]

Couldn’t agree more 🙌🏼

[Nik Sharma @mrsharma]

Every brand I speak with is all about making CAC more efficient.

However, the power to lower CAC doesn’t lie solely in FB, that’s one piece of the puzzle.

You have to focus on:
- Creative
- Landing Pages
- CRO
- Email
- Copy
- Acquisition Offers, etc.

It’s never just Facebook.

[Cardinal Digital @CardinalDigital]

Where does the waste happen in your content pipeline? Explore these five inefficiencies and the fixes that can help your content marketing team be more effective and boost your content marketing ROI:

https://t.co/5kxO6sNLJm

#contentmarketing #content #digitalmarketing

[Cardinal Digital @CardinalDigital]

Brand advocates are extremely important. People are 16 times more likely to read a post from a friend than from a brand, and your employees have the potential to be your most authentic advocates on social media.

https://t.co/hfW8KzgHCG

#socialmedia #socialmediastrategy #content

[Cardinal Digital @CardinalDigital]

Content audits take a lot of time and research but they should never make you cower in fear.

Here's a quick guide for keeping your audits simple and stress-free: https://t.co/HwmDuRPgOV

#digitalmarketing #content #contentstrategy #contentmarketing

[Cardinal Digital @CardinalDigital]

Senior SEO Strategist Braden Becker discusses his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond.

Read: https://t.co/rzw6HcdNLV

#digitalmarketing #SEO #contentstrategy

[Cardinal Digital @CardinalDigital]

A good content workflow will help your team create, distribute, and promote content consistently and avoid disruption should a member of the team leave.

Read more: https://t.co/wZwj5q4DaY

#digitalmarketing #agencylife #content #contentmarketing #contentstrategy

[Cardinal Digital @CardinalDigital]

Brennan Dunn, founder of the software RightMessage and the popular online course Double Your Freelancing Rate, shares his insights on creating better connections and building trust with your audience:

https://t.co/bYwsM4zz2A

#contentstrategy #branding #brandmessage

[Cardinal Digital @CardinalDigital]

Planning out a social media content calendar can be a daunting task. If you're worried about doing the same routine with your social media, try these content ideas to re-vamp your posting game:

https://t.co/Kyz76oDOWl

#socialmedia #contentstrategy #content #digitalmarketing

[Cardinal Digital @CardinalDigital]

Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales.

Explore these three creative ways to promote content with Facebook and Instagram carousel ads:

https://t.co/myCUO9oaXo

#contentmarketing #contentstrategy #content

[Cardinal Digital @CardinalDigital]

Truly diverse and inclusive content requires far more than an image. It requires thinking deeply, from your audience research to your team structure, from your style guide to your user experience.

Read more: https://t.co/IV1JlKyuku

#contentmarketing #content #contentstrategy

[Cardinal Digital @CardinalDigital]

Every digital publisher strives to build organic search traffic, and we all know that Google reigns supreme when it comes to effective traffic sourcing.

Find out how to maximize your SEO with Google mobile search results:

https://t.co/9kXNC9GYqV

#contentstrategy #SEO #google

[Cardinal Digital @CardinalDigital]

Content marketing is one of the "most desired further learning" opportunities in the marketing and sales industries. Why? Learn more about it here:

https://t.co/oloyWElZzL

#contentmarketing #digitalmarketing #content #contentstrategy

[Cardinal Digital @CardinalDigital]

Social media can be a tough nut to crack, as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another. The solution? A solid, strategic social media plan.

Read more: https://t.co/VidEO3a2ND

#socialmedia #digitalmarketing #content

[Cardinal Digital @CardinalDigital]

Give your 2020 social media content strategy a boost and step up your Instagram story game.

https://t.co/7HjkUjrBZT

#digitalmarketing #contentstrategy #content #instagram #IGstories

[Cardinal Digital @CardinalDigital]

Planning on a site overhaul to improve your site's SEO ranking? If you have a website and you're concerned about SEO, you DO need to know what goes into search engines to help your site rank.

https://t.co/7Qi0Yytdga

#SEO #content #contentmarketing #digitalmarketing #google

[Cardinal Digital @CardinalDigital]

It’s time for brands to step back and evaluate applying performance methods to all aspects of marketing — across the entire business, throughout the entire customer journey, to all levels of the funnel, and all media and content types.

https://t.co/xxAuFi0INs

#digitalmarketing