Merkle | Cardinal Path

Cardinal Path is a premier digital data analytics firm that works with the world's leading brands to create, implement and action advanced analytics.

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Stay up-to-date on the latest #HIPAA guidance and its implications for digital analytics. Check out @Merkle | Cardinal Path's blog by Nick Iyengar: https://t.co/ixjS5ON2uJ

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Want to opt out of automatic migration to #GA4? You'll have until February 28th. Find out more in this @Merkle | Cardinal Path blog by Nicky Yuen: https://t.co/ywOwqpjB9S

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It's confirmed - #GoogleOptimize will be sunset on Sept. 30 of this year. Read Anthony Mills' @Merkle | Cardinal Path blog for what's next: https://t.co/Z5jyF922FH

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How did @redcrosscanada seamlessly move from #UA to #GA4? Learn how @Merkle | Cardinal Path helped them become an early adopter with 1:1 implementation: https://t.co/ZSDZRxDxhE

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#BounceRate has varying definitions across #GA4 & #UA. Learn more in the @Merkle | Cardinal Path blog by Svetla Nikolova: https://t.co/agGw4L8Ua8

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How has #DDA changed from #UniversalAnalytics to #GA4? Find out in this @Merkle | Cardinal Path blog by Josh Jordan: https://t.co/tKLCnIgE8U

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What is digital #inhousing for brands? Get started with the Cardinal Path | @Merkle blog by Melissa Peterson: https://t.co/of56aUZAj8

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Take targeting even further with #GA4 #PredictiveAudiences. Read the @Merkle | Cardinal Path blog for #segmentation tips: https://t.co/bV9RyBWW0f

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What is #ConsentMode? Learn how to collect the data you need with #GA4 while respecting your users with this @CardinalPath | Cardinal Path blog: https://t.co/lYlX8xEUii

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Have you completed the #GA4 360 migration yet? Nick Iyengar walks you through @Google's delayed #UniversalAnalytics 360 deprecation in this @Merkle | Cardinal Path blog: https://t.co/hTIQWxrF1p

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Why is it valuable to collect location- and device-based data in #GA4? Find out in this @Merkle | Cardinal Path blog by Matthew Olivan: https://t.co/59P3Yk6wHf

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How has #GA4 made improvements over Universal Analytics? @Merkle | Cardinal Path's Moe Elshabrawy shares: https://t.co/jTyML0nFZZ

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What are the benefits of in-house #tech with a #GMP? Find out in this blog by @Merkle | Cardinal Path's Patrick Soch: https://t.co/Kz1MqF1SwO

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How is #GA4 360 being priced? Read @Merkle | Cardinal Path Nick Iyengar's guide here: https://t.co/Qm3avYL6j5

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How should you prepare for the #GA4 certification test? Read Eric Fettman's tips and tricks in this @Merkle | Cardinal Path blog: https://t.co/Bk1LSAx3q3

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How does #GA4 @Google Signals address cross-device tracking? Michael Zoeller walks you through it in this @Merkle | Cardinal Path blog: https://t.co/2DuaBJeGth

[Merkle | Cardinal Path @CardinalPath]

What are 4 key changes in #GA4? In this episode of the #InsideJobCXPodcast, @Merkle Alex Langshur explores #firstpartydata collection, and gaining insight on both customers and prospects: https://t.co/oh8nHr8F94

[Merkle | Cardinal Path @CardinalPath]

Prepare for #GoogleAnalytics' shift to #GA4 with the on-demand @Merkle | Cardinal Path webinar: https://t.co/712XJfa5ad

[Merkle | Cardinal Path @CardinalPath]

How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: https://t.co/7SbwgECWPJ

[Merkle | Cardinal Path @CardinalPath]

How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: https://t.co/7SbwgECWPJ