Caring.com B2B Mktg

Senior care industry marketing --information and tips from @Caring's Digital Marketing Academy

[Caring.com B2B Mktg @CaringInsights]

Key Takeaways from Peter Droubay in @homecarepulse #GrowthSummit2020: Traditional marketing losing ground to Internet. Think beyond your website. Have good brand image everywhere. Help online "shoppers". Communicate early, often, over time. Get offline to engage. Know ROI.

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (10) Employ nurture campaign; keep them involved. Online shoppers are demanding, fickle. If not happy w/ service, they'll switch. That's challenge to you. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (9) Contact Depth is Critical. 8 calls to reach consumer. Not even in game until outreached 4x (heard name, talked, texted). “The money is in the later contacts.” -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (8) Move Them Offline – No hiding behind the Internet/phone. Do in-home assessment. Meet at office. Host seminars/trainings. BUT must add value for consumer. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (7) Have Good Scripts & Be Prepared to Handle Brush-offs. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (6) Other Contact Methods Besides the Phone. 1 & Done: Not applicable. Multiple attempts, multiple channels (be creative, match to prospect, even snail mail can work). -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (5) High Contact Cadence and Multiple Contact Methods (not just phone). -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (4) Speed to Lead > Sooner you make 1st contact, the more likely to close as client. Particularly important w/ Internet leads. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

Help #HomeCare Prospect Make Decisions > Offer Checklists, Assessment in Home, Articles, Videos, etc. - Be 3rd Party Authority. Build Trust. Be the Resource They're Looking For. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (3) Recognize They're Shoppers: Offer to Help Them Make Decisions! Don't Assume They're Already a Client. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

Before "Mary" looks at #HomeCare agency website, she sees: Social networking site, review sites, 3rd party sites & directories, articles, listing summaries (also in "map pack"), videos/podcasts - NOT JUST YOUR WEBSITE. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

Online #SeniorCare Searcher "Mary" > adult daughter, busy, often still working/#SandwichGeneration, prompted by medical sitch, educated/independent, researches #HomeCare agency b4 calling, loves consumer reviews. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online #HomeCare Leads: (2) Make Online Image Strong. Not Just Your Website. Get to Know "Mary" - #SeniorCare Searcher Online. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

#HomeCare Agency Ask: What spent to acquire? What's new client worth? Gross profit margin from each marketing method? -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

10 Keys to Success in Converting Online Leads: (1) Run the Numbers to Define Success. Online isn't same sales process as other channels. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

More & More People Going Online First - Even When Referred by Pro's: Check #HomeCare Agency Online. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

A Shift in the Sources of #HomeCare Business > 50% or more of agencies' business is now online. -Peter Droubay in @homecarepulse #GrowthSummit2020

[Caring.com B2B Mktg @CaringInsights]

The @Caring session in the #HomeCare #GrowthSummit2020 with @homecarepulse is beginning now! https://t.co/EemvWaGrl0

[Caring.com B2B Mktg @CaringInsights]

NEWS > 149 #SeniorLiving communities named #CaringStars2020: https://t.co/MFXdd01A2i via @Lois_Bowers on @_McKnightsSL | @SrCareReviews

[Caring.com B2B Mktg @CaringInsights]

@Caring Announces Best #SeniorLiving Communities for 2020 - #CaringStars2020 > https://t.co/2kzD9TpnAJ