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CategoryDev
@CategoryDev
Startup playbook for creating and developing new market categories of products and services, written by those who have done it before. Curated by @akennada.
Silicon Valley, CA
Joined September 2014
9
Following
64
Followers
98
Posts
CategoryDev
@CategoryDev
over 9 years ago
"A better way to think about the new world of
#marketing
is Business-to-Human, or
#B2H
."
@akennada
Read more: https://t.co/8nm2PUOiVP
CategoryDev
@CategoryDev
over 9 years ago
"An Unapologetic Defense of
#Brand
#Marketing
for# B2B Growth" by
@akennada
Read it here: https://t.co/8zm42m9qPd
CategoryDev
@CategoryDev
over 9 years ago
In start-ups, your success is largely determined by your mentality.
@Akennada
explains why: https://t.co/OWmghyIjBy
#startup
#saas
CategoryDev
@CategoryDev
over 9 years ago
When producing a tech conference, details matter. Here's how to nail your production from
@akennada
: https://t.co/nBTU91PXgr
#tech
Who to follow
Anthony Kennada
@akennada
Founder @GoldenhourHQ. Former CMO turned founder. Seminarian.
ariel seidman
@aseidman
CEO & Co-Founder @TryBeeMaps. Founder @hivemapper. Building a map of the earth.
UMKC Bloch School
@UMKCBloch
News and insights from the University of Missouri-Kansas City (UMKC) Henry W. Bloch School of Management.
CategoryDev
@CategoryDev
over 9 years ago
It's crucial to understand how investors view new category creation. Here's what they think: https://t.co/5zdRl5nYSI
#valuation
#vc
#saas
CategoryDev
@CategoryDev
over 9 years ago
The most significant decisions in the life of a new category
#marketer
is deciding what to name your
#category
. https://t.co/RFt6LDgMcr
CategoryDev
@CategoryDev
over 9 years ago
Is your new category taking off? Here are the key
#metrics
to track to make sure it is: https://t.co/4EPYdjjucJ
#saas
#tech
CategoryDev
@CategoryDev
over 9 years ago
It's crucial to understand how investors view new category creation. Here's what they think: https://t.co/5zdRl5nYSI
#valuation
#vc
#saas
CategoryDev
@CategoryDev
over 9 years ago
Take a cue from the pros, mentality matters in
#startups
. Here's why: https://t.co/OWmghyIjBy
#tech
#saas
CategoryDev
@CategoryDev
over 9 years ago
When producing a tech conference, details matter. Here's how to nail your production from
@akennada
: https://t.co/nBTU91PXgr
#tech
CategoryDev
@CategoryDev
over 9 years ago
At
#boxworks
? You'll love reading what
@akennada
learned about category creation as an early
@BoxHQ
employee: https://t.co/SAVgyZl9EX
#saas
CategoryDev
@CategoryDev
over 9 years ago
If you want to success as a start-up employee, never stop dreaming.
@akennada
tells us why it's crucial: https://t.co/OWmghyIjBy
CategoryDev
@CategoryDev
almost 10 years ago
How do investors view new category creation?
@akennada
sits down with
@nakul
of
@lightspeedvp
to find out: https://t.co/lLh6xp7In0
#saas
CategoryDev
@CategoryDev
almost 10 years ago
Here's what
@akennada
learned about
#categorycreation
as an early
@BoxHQ
employee
#saas
#categorydev
- https://t.co/uCeJcWKjzF
CategoryDev
@CategoryDev
almost 10 years ago
The most significant decisions in the life of a new category
#marketer
is deciding what to name your
#category
. https://t.co/NjyxqQNZrU
CategoryDev
@CategoryDev
almost 10 years ago
How can you tell if your new category is growing?
@akennada
suggests you track these metrics: https://t.co/O1F9Aj3IFY
#saas
#tech
#business
CategoryDev
@CategoryDev
almost 10 years ago
How do investors view new category creation?
@akennada
sits down with
@nakul
of
@lightspeedvp
to find out: https://t.co/Pgs0bZbGHs
#saas
CategoryDev
@CategoryDev
almost 10 years ago
Here's what
@akennada
learned about
#categorycreation
as an early
@BoxHQ
employee
#saas
#categorydev
- https://t.co/xZ1dTCW9SG
CategoryDev
@CategoryDev
almost 10 years ago
If you build it, will they come? How to build and market a new category from expert
@akennada
:https://t.co/JjRX9ShCXK
#saas
#tech
#business
CategoryDev
@CategoryDev
almost 10 years ago
Jay Flatley created a market for DNA sequencing from scratch cc:
@illumina
https://t.co/AJhk8iizTn via @BI_Science
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