@MercureCopy Can't remember his name, but I remember this copywriter saying that the big idea is either in the product or in the audience's environment. Everything clicked!
One sure-fire way to get copywriting clients on Instagram:
Look at the ads that target you. Respond to each one by explaining how you can do better. Offer to send a free sample. And that's it.
This is literally the method I used to get a new client today.
The reactions to this video are fascinating. It says more about people than what they think.
And they wonder how the algorithms manage to target them so easily EVEN with so little information about them.
In business, product outweighs talent.
They buy for the outcome, and the product delivers the outcome, yet the talent produces the product.
You can resell the product a million times and yet can't resell talent a million times.
So, ask yourself these two simple questions:
1. Is your business product first or talent first?
2. What are they buying for, and WHO are they buying?
Once you know that, you can start focusing on the product and selling the product instead of talent, then you'll start scaling; as the product is scalable, and the talent isn't.
The world is still buying Coca-Cola after 100 years, yet largely has forgotten most of the talent that came and went.
Product > talent = scale.
- Alen
X is a small world. Everyone sells the same service to everyone.
That's why you think your market is saturated.
But in reality, there are thousands of businesses out there that need you.
Not only creators.
Fourth level: the environmental emergency
Something in your target's environment can create a sense of urgency.
This could be a time-limited opportunity, a change in legislation that will cause harm, etc.
This is the most effective level of urgency