Ernest | Centaur Minds

I don't know I'm just tweeting

[Ernest | Centaur Minds @CentaurMinds]

@beechinour YES

[Ernest | Centaur Minds @CentaurMinds]

@newsystems_ brampton

[Ernest | Centaur Minds @CentaurMinds]

@MercureCopy Can't remember his name, but I remember this copywriter saying that the big idea is either in the product or in the audience's environment. Everything clicked!

[Ernest | Centaur Minds @CentaurMinds]

@PhilKiel I love how the first creative talks about one of the biggest objections to supplement-taking

[Ernest | Centaur Minds @CentaurMinds]

One sure-fire way to get copywriting clients on Instagram:

Look at the ads that target you. Respond to each one by explaining how you can do better. Offer to send a free sample. And that's it.

This is literally the method I used to get a new client today.

[Ernest | Centaur Minds @CentaurMinds]

Noob copywriter:
“Get these baby shoes for half the retail price!”

Great copywriter:
“For sale: baby shoes. Never worn.”

[Ernest | Centaur Minds @CentaurMinds]

Don’t listen to them.

Just watch what they do.

[Ernest | Centaur Minds @CentaurMinds]

The reactions to this video are fascinating. It says more about people than what they think.

And they wonder how the algorithms manage to target them so easily EVEN with so little information about them.

[Caballero @GentlmanBrown]

This Colombian nanny is a perfect example of this practice in New York:

[Ernest | Centaur Minds @CentaurMinds]

@PatrickSargis I’d love to see it

[Ernest | Centaur Minds @CentaurMinds]

I don’t like the idea of being confined in one specific niche BUT I do know it’s important.

So this account will be about whatever I put my hands on

[Ernest | Centaur Minds @CentaurMinds]

“The copy never beats the original”...

And yet you copy your favorite guru’s content style

[Ernest | Centaur Minds @CentaurMinds]

There is no such thing as a “Genius zone”.

There is only a “Curiosity zone”

[Alen Sultanic @IAmAlenSultanic]

In business, product outweighs talent.

They buy for the outcome, and the product delivers the outcome, yet the talent produces the product.

You can resell the product a million times and yet can't resell talent a million times.

So, ask yourself these two simple questions:

1. Is your business product first or talent first?

2. What are they buying for, and WHO are they buying?

Once you know that, you can start focusing on the product and selling the product instead of talent, then you'll start scaling; as the product is scalable, and the talent isn't.

The world is still buying Coca-Cola after 100 years, yet largely has forgotten most of the talent that came and went.

Product > talent = scale.

- Alen

[Ernest | Centaur Minds @CentaurMinds]

Fellas will work on the weekend thinking it’s cool 🤡

You’re just showing us that you are not efficient

[Ernest | Centaur Minds @CentaurMinds]

@Riley_Ikni This guy doesn’t miss

[Ernest | Centaur Minds @CentaurMinds]

Product > Marketing

[Ernest | Centaur Minds @CentaurMinds]

X is a small world. Everyone sells the same service to everyone.

That's why you think your market is saturated.

But in reality, there are thousands of businesses out there that need you.

Not only creators.

[Ernest | Centaur Minds @CentaurMinds]

Because the person doesn't know what you're doing. So they can't resist the sale.

[Ernest | Centaur Minds @CentaurMinds]

Urgency is one of the most powerful conversion levers, but hardly anyone really understands the 4 levels of urgency

[Ernest | Centaur Minds @CentaurMinds]

Fourth level: the environmental emergency

Something in your target's environment can create a sense of urgency.

This could be a time-limited opportunity, a change in legislation that will cause harm, etc.

This is the most effective level of urgency