Monique cepeda🇵🇷

Graduating with a degree in Strategic Communication from Liberty University | Social Media Manager | Content Creator | 87K+ on TikTok

[Monique cepeda🇵🇷 @CepedaMonique]

overall, this book has truly been eye opening and it was much more than a textbook or just a good read. This textbook is something I plan to keep with me to refer back to and have a handbook to answer my questions, which is not something i typically say about a textbook!

[Monique cepeda🇵🇷 @CepedaMonique]

#stco422 Throughout this semester I had the privaledge of reading through the Social Media Marketing Workbook (Mcdonald, 2024). I have learned so many new things about all the different platforms and the tools within my field of work! Something that excited me was the fact that

[Monique cepeda🇵🇷 @CepedaMonique]

things that is so amazing is that there is so many ways to personalize my content and do it all in a way that glorifies the Father! The book talks a lot about how you need to personalize your pages and fit them to your brand which gets me excited to do it all for Him.

[Monique cepeda🇵🇷 @CepedaMonique]

This then related back to what we talk about in class when we try to make the most of our socials and find every aspect that we can grow in. I would have to say this is mine and I am excited to do so.

[Monique cepeda🇵🇷 @CepedaMonique]

In chapter 12 we focused on email marketing. This was crucial for me to learn about because I do not know much about the subject. Therefore, starting at page 475 through the rest of the chapter caught my eye. It talked a lot about using your email list to promote what the

[Monique cepeda🇵🇷 @CepedaMonique]

customers signed up for. Then the text talked about how to promote your list. "To grow your list you want to make sure it's a prominent action on your website, easy to find on your socials, and a desired action on many of your posts." (Mcdonald, 2024, pg 477). #stco422

[Monique cepeda🇵🇷 @CepedaMonique]

marketing strategy." (Mcdonald, 2024, pg 459). In class we have discussed how we use the platform to search for inspiration, ideas, etc. In the book, on page 467, it relates back to that and how to use boards to categorize your saved pins and use it for your brand as well!

[Monique cepeda🇵🇷 @CepedaMonique]

#stco422 I enjoyed chapter 11 and learning more about Pinterest. I had never thought about marketing on Pinterest, which truly intrigued me. Searching for companies with similar audiences and then "you must assess whether any of this has potential value for your companies

[Monique cepeda🇵🇷 @CepedaMonique]

On page 432 we get to see a lot more information on this. From hooks and trending sounds to behind the scenes content and os much more. It is funny to see all of our creative brains unite to think of such important things that we then get to read about as well!

[Monique cepeda🇵🇷 @CepedaMonique]

#stco422 TikTok is something I feel as though I specialize in and I still learned a lot in chapter 10! I loved how McDonald (2024) explains that TikTok is a "recommendation engine" on page 417.

McDonald, J. (2024). Social media marketing workbook. JM Internet Group.

[Monique cepeda🇵🇷 @CepedaMonique]

Therefore, if people like the type of content you produce, you will be pushed to those people as well. Which all the more makes you want to produce fun, engaging, and relatable content. Something that related back to what we talk about in class is the "Rapid fire content ideas"

[Monique cepeda🇵🇷 @CepedaMonique]

just how important it is to make content that aligns with your beliefs and values. As a christian I would not want a video going viral that does not represent Christ well. I loved reading about all of this because it reminds me to be conscious of even the music I am using!

[Monique cepeda🇵🇷 @CepedaMonique]

#stco422 Chapter 9, Youtube. I was surprised to learn that you can put filters on your searches. This not only makes you realize you can "narrow down your search," (Mcdonald, 2024, pg 372), but also how being specific in captions or even your channel bio can help you be found by

[Monique cepeda🇵🇷 @CepedaMonique]

people who are searching for content like yours! This can also help your videos pop up when people are searching on Google for youtube videos, which is talked more about on page 376. As I read more in this chapter about emotional appeal and "virtuous circle" it made me realize

[Monique cepeda🇵🇷 @CepedaMonique]

acknowledge that there are many reasons stated within the text as to why using reels is good. Specifically talking about reach. There is an element of "discovery" that comes only from reels. (Mcdonald, 2024, pg 313). This can be crucial to our instagram as a class!

[Monique cepeda🇵🇷 @CepedaMonique]

#stco422 Learning about branded hashtags intrigued me. I never thought that a hashtag could be branded, and now I realize I have used them without even realizing. "Many big brands have branded hashtags even if they do not feature them in their bios." (Mcdonald, 2024, pg 303).

[Monique cepeda🇵🇷 @CepedaMonique]

After all Instagram is a platform that highly encourages UGC . We have also frequently discussed brands like Duolingo and Wendys in class, and it was cool to also see them in the textbook. As we look at our brands, companies, or even personal Instagram profiles we must also

[Monique cepeda🇵🇷 @CepedaMonique]

to reach more of an audience than you personally have. (Mcdonald, 2024, pg. 272). Overall, the change of the platforms name may not have been the best, although now there are great things that'll come from it!

[Monique cepeda🇵🇷 @CepedaMonique]

#stco422 Reading chapter 7 really intrigued me as we dove into X, also known as Twitter. On page 250 there is an overview of the differences of the platform since the rebrand to "X." Elon Musk wants it to be a platform that has everything and is also free speach, which is great!

[Monique cepeda🇵🇷 @CepedaMonique]

love the change because it feels like the brand familiarity has gone out the window. I do particularly love the reach that everyone has when using the app. For example, the book explains that you can retweet to your followers and people you follow can do the same which allows you