Meta Ads: โCreative fatigue is real. Test 37 creative options every week.โ
Also, Meta Ads: Here's a banner which we hope you will click on, though you have ignored it about 483 times over the last 6 months.
I donโt understand why sheโs getting hate for calling this out.
Itโs a clearly insensitive request that implies whatever someone has planned for the day may be unimportant enough to drop to accommodate the request.
How to do this better? Reach out about a week in advance to check availability and tentatively block a time. You still may not be able to make it, and their blocked time may go to waste, so be appreciative if they allow you to reserve it.
People need to understand that the world does not revolve around them.
@HR_starryeyes One thing we've seen working out well for some of our clients is:
Incumbents who are used to seasonal highs and lows reduce their marketing push outside of the peak season. This makes targeting the relevant users cheaper then, and helped drive some of the highest RoI campaigns.
@readswithravi But then itโs also true that what weโre naturally good at than others, we develop interest in. Thatโs how a lot of geniuses start. Early reward and recognition can start a positive feedback loop.
The beauty of great work is that it has to expand to widen its impact. Great work, when constricted in a small space, refuses to be magical. And that's a disservice to it.