Channelo Tech

[Channelo Tech @ChanneloTech]

Channel partner management in 30 years:
1990s: Binders and phone calls 2000s: Excel and shared drives 2010: First portals, cert tracking 2018:
Co-selling, account mapping 2026: AI-native PRM, $80T ecosystem

Most B2B teams are still in 2002.

https://t.co/hjruXYVIjz

[Channelo Tech @ChanneloTech]

Certified vs. uncertified partners in 2026:
6x more revenue 38% faster deal close 32% larger deal size 22% higher renewal rate $4.53 return per $1 trained
Still treating enablement as optional?
https://t.co/hjruXYWg97
#PartnerEnablement #ChannelSales #PRMSoftware

[Channelo Tech @ChanneloTech]

Nearly 90% of partner challenges trace back to broken enablement.

Partners don't complain when they're unsupported.
They just sell someone else's product.

https://t.co/hjruXYWg97

#PartnerEnablement #ChannelSales #B2BGTM

[Channelo Tech @ChanneloTech]

70% of all global IT revenue is delivered through channel partners.
Most B2B teams still treat partners as optional.
That is the gap.
https://t.co/hjruXYWg97
#ChannelSales #PartnerPrograms #B2BGTM

[Channelo Tech @ChanneloTech]

Add a partner to the deal: 3.6x win rate. 2.4x deal size. 28 days faster close. Partner overlay is the single largest ROI lever in B2B. The math is settled. https://t.co/hjruXYWg97

#PartnerOverlay #PRM #B2BSaaS

[Channelo Tech @ChanneloTech]

Partner-sourced revenue in 2026: 58% in services. 47% in cybersecurity. 24% in SaaS. 19% in fintech. A 3x spread. Stop benchmarking against the median. Know your category number. https://t.co/hjruXYWg97

#PRM #PartnerSourcedRevenue #B2BSaaS

[Channelo Tech @ChanneloTech]

PRM is shifting from a system of record to a system of action. 38% of channel teams already pilot AI for partner personalization. Static portals are being made obsolete. https://t.co/hjruXYWg97

#AIinPRM #PartnerEnablement #B2BSaaS

[Channelo Tech @ChanneloTech]

Partner-sourced revenue is B2B's most under-tracked growth lever. 3.6x higher win rate with partner overlay. 62% of high-growth vendors run PRM. 38% still use spreadsheets. The gap is widening. https://t.co/hjruXYWg97

#PRM #PartnerSourcedRevenue #B2BSaaS

[Channelo Tech @ChanneloTech]

Your partners are your biggest growth channel. Are you treating them like one?

One platform. Zero per-seat pricing. Built for B2B teams scaling channel. https://t.co/hjruXYWg97

#PRM #PartnerRelationshipManagement #B2BSaaS

[Channelo Tech @ChanneloTech]

Sales-led scaled with headcount. Product-led scaled with free trials. Ecosystem-led scales with leverage. The B2B playbook has moved on. Has your team? https://t.co/hjruXYWg97

#EcosystemLedGrowth #PRM #B2BSaaS

[Channelo Tech @ChanneloTech]

Partner-involved deals close 53% more often, convert 46% faster, and are 40% larger. Co-selling is not a side channel. It is the main event.
https://t.co/hjruXYWg97

#CoSelling #PRM #B2BSaaS

[Channelo Tech @ChanneloTech]

Without PRM: partners take 6-12 months to ramp. With PRM: 60-90 days. Same partner. Same product. The difference is infrastructure. https://t.co/hjruXYWg97

#PartnerOnboarding #PRM #B2BSaaS

[Channelo Tech @ChanneloTech]

Spreadsheets for deal tracking.
Portals nobody logs into.
Manual onboarding.
That is not a partner program.
That is a growth ceiling.

https://t.co/hjruXYWg97
#PRM #PartnerEnablement #B2BSaaS

[Channelo Tech @ChanneloTech]

75% of world trade now flows through indirect sales channels.
That is not a niche trend.
That is the default path to revenue for B2B.

Book a demo at https://t.co/hjruXYWg97

#PartnerRelationshipManagement #ChannelSales #B2BSaaS