Since human beings are naturally 'wired for story', why not use narratives to attract investors and grow assets under management? In this article, Ian Lee shares 3 tips on effective storytelling in #InvestmentCommunications: https://t.co/FqMZ0VmxxF
#InvestmentWriting
Contrary to popular belief, even the investment-savvy reader prefers simplicity, so leave the long sentences and complex language to the novelists. Here's how delivering clear and concise #webcontent can help #assetmanagement increase credibility
https://t.co/MGlHx2oJZJ
Jane Fraser has become the CEO of Citigroup, making her the first woman to lead a major Wall Street bank. As Copylab founder Ross Hunter writes, let's continue to #choosetochallenge the norms in the financial services industry!
https://t.co/pqC0VDUjSl
It's a key part of talking about the trade, so what's the harm in engaging a little #financialjargon? The answer is: a lot. In this article, we break down several stubborn investment terms and why they should be put out of everyone's misery
https://t.co/z9usId4s2b
Investment writing should add value to everyone: writers, marketing managers and, most of all, the people reading it. Hereโs our eight-point manifesto for getting the most value from your #investmentwriting.
https://t.co/ixGwQcElEw
#marketingsolutions#contentstrategy
Mastering the art of communication across global markets means knowing your audience! Words have power. Choose them wisely. Because you need to speak their tongue to win their hearts and minds. #financialcomms#investmentmarketing#copylab
https://t.co/fmbGqvII4F
Mastering the art of communication across global markets means knowing your audience! Words have power. Choose them wisely. Because you need to speak their tongue to win their hearts and minds. #financialcomms#investmentmarketing#copylab
https://t.co/fmbGqvII4F
Given the developments this year, no one really knows what tomorrow will bring. While any forecast bears risk, #investmentoutlooks can be insightful and confident, especially if you follow these few tips
#forecast#investmentwriting#financialcomms
https://t.co/kgUug726gR
Transformed habits, risk aversion - in many ways, the investor response to Covid-19 has distinct echoes from history. But the pandemic could generate new opportunities - and dangers - too. Copylab's Mike McNaught investigates
#investorbehaviour
https://t.co/VHSnRMpQap
The Covid pandemic laid bare the need for strong #businesscontinuity measures for investment marketers. From #communications to team management, download our white paper on how to prepare for the next crisis
https://t.co/lg774V0a1t
#investmentmarketing#whitepaper
Close your eyes. Picture an investor. Most picture a man.
To this day, there is a lack of female representation in the field of long-term investments. What are the barriers and how can #investmentmanagement companies bridge the existing #engagement gap?
https://t.co/yIpnseAczf
While some traditional champions of free trade move towards 'every-country-for itself', much of #Asia is taking a different approach. Through #tradeintegration and financial inclusion, here's why the heart of globalisation could be shifting to the East
https://t.co/ToZt39k1lF
A rough road lies ahead for the #lockdowngeneration of graduates entering the job market in 2020. However, there is a way to help and it'll help your business too. Here's how we have benefitted from hiring 3 #investmentwriting interns this summer.
https://t.co/JfTgdNW5hS
This February, Karl Daly became our head of business development in Dublin. Here's why, despite its recent challenges, the Irish capital is such a crucial city for #assetmanagers.
#copylabireland
https://t.co/dqy5i10SJS
Comma here often?
So small, the humble comma, and surely so simple. Everyone can work out when to use a comma, can't they? Well, for those who aren't sure, here are some tips
#investmentwriting#grammar#contentmarketing
https://t.co/UazlxNeaf9
With the summer holidays slowly approaching, you may be running out of ideas, which is why we've asked parents at the lab to share their top tips on how to keep the kids occupied while managing fund commentaries
#wfh#workfromhome#investmentwriting
https://t.co/3LOFdSPJGg
Itโs easy to #communicate with clients when times are good. But real #trust is built up by communicating with them through thick and thin. A simple lesson with scallops will help you build authenticity and trust, and boost #assetretention
https://t.co/4xsOVNzmRU
Contrary to popular belief, even the investment-savvy reader prefers simplicity, so leave the long sentences and complex language to the novelists. Here's how delivering clear and concise #webcontent can help #assetmanagement increase credibility
https://t.co/7z3o4e3ask