Charlotte Gibbs

[Charlotte Gibbs @Charlottemg2000]

@tiktok_us is emerging as a great tool for digital marketing. @dunkindonuts are utilizing #influencermarketing and capitalizing on TikToks popularity by collaborating with one of the biggest creators @charlidamelio for their #charlixdunkin campaign #uwamktg6

[Dunkin' @dunkindonuts]

Charli x Dunkin’, BUT MAKE IT MERCH. Get it before it’s gone ➡️https://t.co/rwjKwebj4z. 🔥 @charlidamelio

[Charlotte Gibbs @Charlottemg2000]

Looking for some #digitalmarketing inspiration? This article from @mediatool highlights some of the best campaigns from brands such as @LEGO_Group and @VW and what they can teach us- from user generated content to multi channel strategies! #uwamktg6
https://t.co/FrwH1zWNL7

[Charlotte Gibbs @Charlottemg2000]

Want to know why your business should be using #marketingautomation? This simple infographic from @ActCRM names some key benefits, showing how it can elevate the effectiveness of marketing interactions. #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

Defining the goals of your digital marketing campaign is essential to determining what metrics to use. This helpful blog explains which metrics will be best for your goal- covering everything from #conversionrates to reach! #uwamktg6 #marketingmetrics
https://t.co/c3RwBcE7AR

[Charlotte Gibbs @Charlottemg2000]

@Netflix don't just provide entertainment through their shows, check out this hilarious twitter poll they shared below! Netflix uses social media to engage with consumers across all platforms- they provide the perfect example of an effective social engagement strategy #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

@CalvinKlein knows the power of using hashtags to connect with the community! Their iconic brand hashtag #mycalvins has been at the center of many of their digital campaigns & allowed engagement with influencers and consumers online. #uwamktg6

[calvinklein @CalvinKlein]

#mycalvins captured: Hailey Heaton

“It’s very calming for me to take photos of details, and genuinely very grounding.”

In focus. Soft sexiness. Modern Cotton Bikini.

Shop women’s classics: https://t.co/3QPluhu6hG

[Charlotte Gibbs @Charlottemg2000]

This infographic from @reachlocalaunz outlines the most effective ways to connect with your audience using social media. Brands can strengthen connections through features like live video or hashtags, or by joining relevant conversations and interacting with reviews #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

One way to turn passive viewers in to active participants is using a #CalltoAction on social media. #CTA's can include issuing challenges or creating a sense of urgency to capture attention- check out this article for examples of effective CTA's. https://t.co/jKRfj3XQeA #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

In 2015 an image of a dress became a viral sensation- dividing people on whether it was #blackandblue or #whiteandgold. @SASalvationArmy provide a perfect example of #newsjacking using the conversation around the viral image to raise awareness of domestic abuse. #uwamktg6

[TheSalvationArmySA @SASalvationArmy]

Is it so hard 2 see black & blue? 1 in 6 women are victims.
#StopAbuseAgainstWomen
#blackandblue #whiteandgold

[Charlotte Gibbs @Charlottemg2000]

An interesting read from @thedrum discussing the unique benefits to using influencer's to promote a product- they can work even through a pandemic, they're masters of content creation & they know what your target audience wants! https://t.co/ZIhfS1Ao1M #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

How can #socialmediamarketing be used to enhance #contentmarketing campaigns? & how can businesses go about intergrating the two? This infographic breaks it down into 4 key components- plan, publish, distribute & optimize. #uwamktg6 @DigitalSchoolo1

[Charlotte Gibbs @Charlottemg2000]

This blog post explains how to fuse #SEO and #contentmarketing & gives tips to create #SEO friendly content- using key words, utilising guest posting, repurposing content & using #multichannelmarketing are some suggestions, check out the rest!
https://t.co/xYgVPLKlnF #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

@patagonia's 'dont buy this jacket' campaign integrated their #ecofriendly core values into their marketing- they believe in #sustainability, encouraging consumers to support their thread-up intiative and reduce their waste. #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

@netflix uses personalisation to enhance the #customerexperience- they're obsessed with the pursuit of #customersatisfaction and its paying off as Netflix subcribers are amongst the most faithful!-https://t.co/trDqit3fKD #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

Audience personas are more important than ever because we're in a digital world- brands have access to vast data that can help craft more accurate audience personas & personalization is key to capturing an audience's attention https://t.co/4hjNYyywvd #uwamktg6 #powerofsocialmedia

[Charlotte Gibbs @Charlottemg2000]

Privacy is apart of @Apple's business value proposition, they've highlighted this in recent years campaigns with growing concerns over #datarights, by integrating the value of privacy into their campaigns they're focusing on the #dataconscious consumer. #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

What is the difference between #digitalmarketing and #traditionalmarketing? this infographic simplifies it down to the basics. Digital favors the use of social media whilst traditional includes adverts shown in newspapers & on TV, the reach they have can vary greatly! #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

In order to achieve goals businesses have to shift their focus to creating positive customer experiences through digital marketing. @customerthink suggests using facebook to start 'social listening' and tap into customers thoughts on your brand- https://t.co/nV2BVc7v7T #uwamktg6

[Charlotte Gibbs @Charlottemg2000]

Digitisation is part of the pathway to business success, so what does it mean for a business to go digital? Digital is not just a thing, it's a process.@businessinsider explores what is essential- having a digital mindset. https://t.co/SrgjKUICE8 #uwamktg6 #DigitalTransformation

[Charlotte Gibbs @Charlottemg2000]

Technology has the power to improve the customer experience by offering features such as augmented reality. Check out L'Oreal's Makeup Genius app where consumers can virtually try on makeup! #trybeforeyoubuy #AugmentedReality #uwamktg6 @LOrealParisUSA https://t.co/Mdvse3tPHU