@conortrains Q. How to navigate high CPM purgatory, your month on month cpm progressions when starting out, how to spend through and test through high cpms. What to expect how much $ should we prepare to spend before expecting favourable cpms etc.
Great series, thanks.
@IAmAlenSultanic I often think about this.
A bum could have the cure to cancer but because he is half clothed, hasnt showered in a week and is homelesss...
Regular people would dismiss him as crazy.
@scalesurfer_ Are you able to share the category your in and the amount of skus you have to develop/rotate through to maintain these numbers (out of curiosity)
Can someone tell my how my ctr and cvr are so good get meta is giving ASS cpms.
How can it be "cpms prioritise liklihood of action" and "your audience is cometitive" and "your cpm is way above your niche average" at the same time.
Fashion | ~130 aov | All AUD$ in US mkt |
@antonioventre_ Just went through this experience, consolidation (in the beginning at minimum) is the way to go, focused spend = more data = more purchases = quicker optimisation etc.