TreDigital, CEO - Matt Dykstra

CEO | Fmr Microsoft Manager/Consultant | Social Media Thought Leader | Globe-trotting Speaker | Author |

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

After 25 years in the industry, I’m skeptical: Is Llama 3 the game-changer it claims to be?

💡 Enhanced capabilities? 🌍 Open-source for innovation or optics? 🔗 Competitive edge or catch-up? 🌐 Global performance?

Will it meet expectations? Share your views!

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Newsflash: You don't need to be the smartest!
Follow smart people, connect, and engage to build your knowledge network.

10 ways to be a thought leader:

Listen & ask questions
Encourage diverse views
Promote continuous learning
Curiosity fuels growth! Who inspires you?

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Spending $10K/month on lead gen with little to show for it?
Stephen switched from ads to organic content and saw a 3000% reach boost in 4 months, plus contracts signed!

Key lesson: Trust builds sales. Ready to be the trusted voice in your industry?
#AIRevolution #ContentIsKing

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Tight budget? Mango’s AI models can revolutionize your campaigns!

➟ No costly shoots
➟ Affordable high-quality visuals

Ready for the future?
1���⃣ Start small with AI
2️⃣ Learn image generation
3️⃣ Blend AI with real stories

How do you feel about AI in advertising?

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Many tell their story wrong in tech. To craft engaging LinkedIn posts:

1️⃣ Grab attention.
2️⃣ Use lists & stories.
3️⃣ Be authentic!
4️⃣ Format for scanners.
5️⃣ End with a strong call-to-action.

What’s your biggest challenge? Share to join the 1%!

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Unlock the power of LinkedIn! It outshines CES, SXSW, and Dreamforce. Focus on value, not self-promotion.
Share content
Engage
Offer insights
Build relationships
Embrace meaningful networking! Repost if you agree!

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

What if you woke up to all your goals achieved? How did you get there?
Success is about consistent effort. Whether you're motivated or overwhelmed, take action today!

More inspiration here https://t.co/WGzw4WQDKU

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Co-working with AI isn’t a distant fantasy—it’s the future! Here’s how it transforms our approach:

From Linear to Collaborative
Interactive Playground
Your Superpower
Synergy

Embrace it!

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

McDonald’s spent $100M on the Arch Deluxe to attract adults, but customers preferred classics like Big Macs.

Lesson: Stay true to your brand identity!

Marketers, know your audience and avoid the Arch Deluxe trap! Share to spread the word!

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

It’s Not About Your Content, It’s About Your Point of View!

A founder’s LinkedIn post bombed, but it wasn’t the content—it was the perspective.

Key points:

Share unique views.
Be relatable.
Use stories.
Stay authentic.
Build loyalty.

What’s your tip?

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Effective content doesn’t happen by accident—it requires planning & strategy.

This 'Content Effectiveness' Checklist is insightful & a great way to evaluate your current approach & identify areas for improvement.

Let’s make our content work smarter, not harder.

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Expertise isn't about knowing everything.
It's about consistent growth & meaningful engagement.

The most impactful experts aren't just knowledgeable. They're problem-solvers, & innovators.

What's one area in your field you're passionate about exploring further?

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Struggling with video content?
Here is your AI toolkit for video domination:

Host on Vidyard
Create with Synthesia
Edit with Descript
Optimize for social with Lumen5
Add interactivity using DI-D
SEO-optimize with VidIQ
Distribute through https://t.co/YZ5Jth1D3F

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

70% of digital transformations fail. Why? It's mindset, not skills.

🚀 Create trends, don't chase
💡 Adaptability > coding
🔗 Connect unseen dots
👁️ Be a visionary
🌟 Embrace the unknown
🔄 Master unlearning

♻️ RT if helpful!
DM "EDGE" turn expertise into growth.

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Transforming CEO expertise into VC-attracting content: In 2024, we helped a CEO turn insights into content that caught venture capitalists' eyes.

We focused on strategic voices, not just loud ones. Check out our top 10 tips! #ContentStrategy #ThoughtLeadership

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

AI boosted our content reach by 300%! 🚀

4 game-changing techniques:

Data analysisContent personalizationTrend identificationAutomated posting
AI transforms your approach: analyze data, understand trends, crafts personalized content. #AIContentStrategy

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Are we chasing “curated vulnerability”? Sharing harmless “mistakes” feels inauthentic.
Authenticity means being true, even when messy.

Let’s make a pact: Share real struggles, prioritize connection, and show our work-in-progress selves.

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Numbers are in: thousands will become millionaires in 2024! 🌟

Different industries, styles, languages, but ONE common trait: showing up daily to build their brand.
Good day or bad, they deliver value.

Will you be one of them? Sacrifice now, succeed tomorrow.

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Two founders started strong with big plans.
But then, doubt crept in, and they hesitated.
One saw minimal progress; the other thrived.

Why? She viewed challenges as lessons, built connections and refined her offerings.
Will you grow through obstacles or let fear stall you?

[TreDigital, CEO - Matt Dykstra @ChatWMatt]

Great content is NOT:
🔸 Monologue – it sparks conversation
🔸 Polished – realness resonates
🔸 Formula – originality stands out
🔸 One-shot – consistency counts
🔸 Perfect – authenticity wins

Goal: “Stop the scroll”
1️⃣ Focus on pain points
2️⃣ Deliver value
3️⃣ Spark conversation