André Natera

Chef; Author Chef’s PSA; host Chef’s PSA & Run the Pass podcast and web series; Board Member Texas Food and Wine Alliance: Culinary Council ment’or BKB

[Chef’s PSA @ChefsPSA]

A Michelin Star doesn't solve your problems. It just trades them for a higher level of scrutiny.

On Ep. 205, Pitmaster Evan LeRoy drops absolute truth on the price of success, copycat culture in Texas BBQ, and the technical brisket science behind LeRoy & Lewis.

[Chef’s PSA @ChefsPSA]

Complaining about a lack of opportunity is just a lazy excuse for a lack of hustle.

[Chef’s PSA @ChefsPSA]

You don’t need millions in investor capital to open a restaurant. You just need to stop building massive, high-overhead spaces.

On Ep. 204, Michelin-starred Chef Phillip Frankland Lee breaks down how he scaled to 32 concepts—sometimes launching for as little as $10K.

Don’t trade the craft for a bad debt structure.

https://t.co/zPePlWyqc3

[Chef’s PSA @ChefsPSA]

Chef David Bull former competitor on Iron Chef America talks about burnout on Chef's PSA.

[Chef’s PSA @ChefsPSA]

48 hours left on the Lead Like a Chef launch price.
20% off ends Friday, May 8.
After that the discount is gone and the app stays at full price.
Free 2-min quiz at https://t.co/0yMykVeoZT

[Chef’s PSA @ChefsPSA]

Competing on Iron Chef America in the glory days against @bflay with David Bull.

https://t.co/iV41mn5b53

[Chef’s PSA @ChefsPSA]

Lead Like a Chef. Launched Monday. 20% off launch week.

Free 2-minute quiz tells you exactly where you stand.

https://t.co/0yMykVeoZT

[Chef’s PSA @ChefsPSA]

The Sous Chef Blueprint is live on Amazon today.
118 pages. 17 chapters.

Written for the cook who just got promoted and the sous chef still figuring it out.
Paperback and Kindle: https://t.co/iCxxBr5aTK

[Chef’s PSA @ChefsPSA]

You got promoted to sous chef.
Nobody told you what comes next.
April 28. The Sous Chef Blueprint.

[Chef’s PSA @ChefsPSA]

Yuzu Pavlova from the archives. My pastry sous chef at at the time drew that image.

[Chef’s PSA @ChefsPSA]

Hot take - Make sure you can run your station before you try to run the entire kitchen.

[Chef’s PSA @ChefsPSA]

A MICHELIN STAR DOESN’T MAKE YOU BETTER.
IT GIVES YOU MORE RESPONSIBILITY.

In this clip from Chef’s PSA, Emmanuel Chavez of Tatemo breaks down what it really means to earn recognition.

[Chef’s PSA @ChefsPSA]

Just because something was difficult to make doesn't mean you won't redo it if it is wrong

[Chef’s PSA @ChefsPSA]

A Sous Chef who undermines the Chef is just training the cooks to DISRESPECT them, too.

[Chef’s PSA @ChefsPSA]

Going from chef to operator is a different world. New episode of Chef’s PSA with current Top Chef competitors Jonathan and Brandon Deardon.

[Chef’s PSA @ChefsPSA]

Some cooks and chefs prefer to be 'right' rather than make good food.

[Chef’s PSA @ChefsPSA]

If your quality drops the second the Chef leaves the building, your never had standards

[Chef’s PSA @ChefsPSA]

Everyone has a plan until the coffee runs out.

[Chef’s PSA @ChefsPSA]

Stop making gopher holes in the plastic wrap.
Take it off completely!

[Chef’s PSA @ChefsPSA]

New Podcasts Weekly. For Chefs. By Chefs.