Cherian Biju

Co-founder | Size-inclusive ethnic fashion rooted in India's timeless textile crafts

[Akshay G Jain @Ajain112]

Sharing for reach. Can someone pls help here. Today it’s them. Tmrw it can be us. There has to be someone business owners can talk to. Brands like ours employ hundreds of people, we need better support from Meta.

[Akshay Shivpuri - रहो सादा पहनो सादा @akshayshivpuri]

Heard the following from the folks I know at META ; after our page has been restricted and sharing it for the community.

Specially for D2C brands, who have not faced a restriction on their page, you might wanna incorporate the following :

(1) Don't have multi-logins in devices- use Business Suite for sharing access to the team members. Even if someone travels from the team to a new geography - it creates a potential risk of flagging the account if they are logged into a mobile device. Try avoiding that at all cost.

(2) Meta is taking down pages having Many Chat type automations turned on, all those instant replies that your page does, stop those triggers instantly. Although Meta doesn't penalise pages using the official API but this is again a grey area. Why META is doing that? Probably they might be building something of their own, but who owns?

(3) Use Creator Marketplace for all the influencer reach outs. For creators not on the marketplace - ask your team's to reach out individually through the accounts. Massive outbounds from your IG page might lead to the security flagging it as Spam in scenarios where the creators don't revert to them and lead to restrictions on your page.

#d2c #meta #bestpractices

[Cherian Biju @Chekunthala]

@ankita_pareek_ At 950 followers, anything more than 2 orders is extraordinary.

[Cherian Biju @Chekunthala]

More tea has spilled from cups with handles than cups without.

[Sameer Rao @CivitasSameer]

My view on Dr B.R. Ambedkar will probably frustrate both his admirers and his critics.

I disagree with most of his political and religious conclusions. Like Savarkar, I believe the long-term dissolution of caste lies not in civilizational separation but in the modernisation of Hindu society itself through cultural integration, social mobility, and the gradual Sanskritization of all communities within a common national culture. For that reason, I reject Ambedkar's Buddhist solution and much of the ideological framework that emerged from it.

Yet there is one aspect of Ambedkar's thought that I believe was extraordinarily perceptive: his understanding of urbanisation.

What many people miss is that Ambedkar did not seem to envision a future where historically disadvantaged communities would permanently exist as state-recognised categories defined by discrimination. His project was ultimately one of transformation. He looked at the traditional Indian village and saw not a romantic civilizational ideal but a social structure that continually reproduced hierarchy, exclusion, dependency, and caste consciousness. The village was not merely an economic unit. It was a psychological environment.

His answer was to break that environment.

Urbanisation was central to this vision. He expected the Indian state to create a serious public education system capable of producing a modern citizenry with the skills, confidence, and economic independence necessary to transcend inherited social identities. The objective was not the perpetual management of caste but its gradual irrelevance through mobility, education, and participation in a modern economy.

Even many of his more controversial positions begin to make sense when viewed through this lens. His support for Sanskrit as a national language, his reconstruction of Dalit historical identity, and his attempt to formulate a new Buddhist social ethic can all be read as efforts to provide communities with access to the cultural prestige, confidence, and civilizational self-respect that had long been concentrated within particular social strata. Whether one agrees with these projects or not, they were attempts at psychological elevation rather than mere political negotiation.

My disagreement with Ambedkar is therefore not that he identified the problem incorrectly. In many ways, I think he understood it with exceptional clarity. My disagreement is with the remedies he ultimately chose. But on urbanisation, I think he grasped something that much of modern India still fails to understand: communities do not rise simply because the state acknowledges their suffering. They rise when they acquire education, economic power, cultural confidence, and the ability to participate in a larger modern civilisation beyond the confines of inherited social structures

[Cherian Biju @Chekunthala]

@Ajain112 Using Rzpy x Yes Bnk CC. Good experience so far. No payment failures or anything, user friendly portals. If you can get Amex or Biz Black, those are good as well.

[Rishi 🌐🗽🥥🔰🏙 @RishiJoeSanu]

Our chief minister won the Gen Z votes by promising the legalization of car modification.

Malayalis, ലേശം ഉളുപ്പ് വേണം. ഇങ്ങനെ മാനുഫാക്ചട്യൂറിങ് വിരോധികൾ ആവല്ലേ.

Fix the outdated land laws & keep rent-seeking trade unions in line. Manufacturing will naturally come here.

[RÄJ @catdaddyissues]

a foreigner settled in india is doing better coverage of hardware space than usual "startup journos". these "journalists" mostly focus on startup drama and next big controversy. on another note so good to see hardware space growing.

[Anand Sankar @saybwala]

Why are Meta Ads not performing... Because every two bit marketer is flooding the system with AI slop in the name of creative volume. 👇

[Omar Abbas Hyat | ഒമർ അബ്ബാസ് @OmarAbbasHyat]

People have been having a meltdown under one of my posts since yesterday, because I said current populist Indian PM represents the Indian masses more than the elite Indira. I suppose most people just conflate democracy with liberalism and don’t understand that illiberal democracy is still democracy.

[Akshay G Jain @Ajain112]

Always correct.

[Akshay G Jain @Ajain112]

reason 25345 why we dont use ai imagery on product pages. some collection pages have some group shots, and i will be done away with it asap

[Cherian Biju @Chekunthala]

Party Memberships should be banned for a healthy democracy.

[Anand Sankar @saybwala]

Yes it's normal and should be. I know someone who has done time at JD(S), BJP and now Congress!

[Omar Abbas Hyat | ഒമർ അബ്ബാസ് @OmarAbbasHyat]

Based!

[Cherian Biju @Chekunthala]

@georgysthomas The Financial Independence, Retire Early (FIRE) movement gang

[Cherian Biju @Chekunthala]

We need to optimise parts of Kerala like Kottayam, which anyway may not attract the youth at scale, for the FIRE gang.

[100M Malayalis 🗽🚃🏙 |🌴🐘🥇 @bitcoinmalayali]

Kerala is stray cow free. This makes it the best driving experience on long stretch roads. Even Goa is not stray cow free. FIRE in Kerala > FIRE in South Delhi.

[Akshay G Jain @Ajain112]

The next 6 months are going to be very painful for businesses due to rising costs. We might be looking at mass layoffs and companies closing down in many sectors. Current rates of raw materials due to war are absolutely unsustainable.

[Cherian Biju @Chekunthala]

“Artisanal” brands using AI pictures must be the biggest irony in Indian fashion right now.

[Cherian Biju @Chekunthala]

100% agree!

[Akshay G Jain @Ajain112]

I dont look at shopify as retail space and meta as marketing. I actually look at Meta as retail space. More ad spend -> More retail space in the Meta mall. Meta is not a marketing channel, it is a retail channel.

[Cherian Biju @Chekunthala]

You dont need Shopify. At all. In the end, the customer nor the browser engines don't care what tool is used in the backend as long as the code is clean.

But Shopify does save a lot of unnecessary mental bandwidth. It’s cleaner, more plug and play, and most integrations you’ll ever need are already available without too much drama.
It’s also easier to teach staff because many people have already worked on the Shopify backend before.

Plus, they are always on the edge of ecommerce innovation, which is honesty kind of fun for me.

Use whatever platform you are comfortable with. All that matters is product and marketing.