If you invested $10,000 in 2022 Super Bowl advertisers, this is how much you would have today:
▫️ FTX $0
▫️ Carvana $920
▫️ Vroom $1,750
▫️ Coinbase $3,620
▫️ DraftKings $7,450
▫️ Rocket Mortgage $7,840
▫️ Salesforce $8,190
▫️ GM $8,460
▫️ Meta $8,700
Interested in SpaceX?
A great company doesn’t always make a great investment.
All 10 of the largest U.S. IPOs since 1999 had negative returns one year after going public.
Disclaimer:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
There is no guarantee that a diversified portfolio will enhance overall returns or outperform.
3. Liquidity 💧
Not all assets are easy to access when you need cash.
Cash = most liquid
Real estate = not so much
Balance liquid and illiquid assets so you can handle emergencies without disrupting long-term investments.
The Bottom Line
Diversification isn’t just about owning lots of stuff.
It’s about balance across:
✔️ Investment types
✔️ Account types
✔️ Liquidity levels
Do it right, and your financial plan gets a lot more resilient.
2. Asset Location 🗂️
It’s not just what you invest in—but where.
Spreading investments across:
• Taxable brokerage
• Roth accounts
• Traditional pre-tax IRAs/401(k)s
…gives you more tax flexibility, before and during retirement.
1. Investment Mix 📊
Don’t put all your eggs in one basket.
Diversifying across different asset classes and types.
Being too concentrated in one investment can significantly increase your overall risk.
The cost of sending our daughter to college could reach $𝟔𝟎𝟎,𝟎𝟎𝟎...
And that’s to attend my alma mater, Michigan State.
If you have kids (or plan to), don’t wait to start saving. Even small steps today can make a big difference later.
Disclaimer: Please consult your financial advisor regarding your specific situation. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.