Nueva llegada: los Estados Unidos 🇺🇸
El Grupo Chiliz ha aterrizado en EE.UU. con el lanzamiento del @Socios College Sports Programme, allanando el camino para los primeros @FanTokens en los deportes universitarios de EE.UU.
𝐉𝐔𝐒𝐓 𝐈𝐍: solana:BX8VbHBf8DUHeGJjJsSW2HCviGyQSF5SVCEnN7vXUkwM continues to climb after completing the comeback and advancing to the World Championship final.
Trading volume now at $5.57M (+560%).
Los equipos deportivos ahora son una clase de activos de $700 mil millones. Casi nadie ha hecho los cálculos.
Esta semana dediqué tiempo a recopilar los números.
Aquí está lo que realmente dicen los datos:
Sports teams are now a $700 billion asset class. Almost nobody has done the math.
I spent time this week pulling the numbers together.
Here's what the data actually says.
The market value of professional teams today:
→ NFL: ~$227B (32 teams, avg $7.1B — up 104% since 2021)
→ NBA: ~$165B (avg $5.4B, up 21% in one year)
→ MLB: ~$95B
→ NHL: ~$67B (doubled since 2022)
→ MLS: ~$23B
→ Top 50 soccer clubs (EPL, La Liga, Serie A, Bundesliga, Ligue 1, Portugal + MLS): ~$95B
→ Brazil top 30: ~$9B. Turkey's four listed giants: barely $1.25B in market cap combined.
Add the long tail and you're at roughly $700 billion globally. More than the GDP of Switzerland's neighbor Austria — locked in ~300 franchises.
The growth is not slowing down:
The NBA just signed $76B in media rights. The NFL has $125B+ guaranteed through 2033. NBA expansion fees for Las Vegas and Seattle are being discussed at $7–10B per team. The Lakers sold at $10B. The Padres just went for a record $3.9B.
US teams trade at 9–13x revenue. European football clubs? Mostly 3–5x. Same sport, same fans, same emotion — half the multiple. That gap is the biggest untold story in sports finance.
And here's the real shift: institutional capital has arrived.
Per PitchBook, PE firms now hold stakes in 63 major North American teams, with $240B+ invested. 20 of 30 NBA teams have private equity on the cap table. CVC launched a $14B sports platform. KKR just bought Arctos. Apollo took control of Atlético Madrid. Even US college sports is negotiating billion-dollar PE deals.
Ten years ago, owning a team was a billionaire's trophy. Today it's an asset class — uncorrelated, scarcity-driven, compounding at 12–20% a year in the US.
The question nobody has answered yet: institutions got their access.
When do the fans get theirs?
That's the trillion-dollar question for the next decade of sports.
Sources: Forbes, Sportico, CNBC, PitchBook, Football Benchmark, Sports Value (2025–2026 valuations).
@socios@EASPORTS in 2021, argentina joined Socios. just one month later, they ended their long title drought by winning the Copa América, and the following year they became world champions.
in 2022, spain joined Socios and, just a month later, reached the World Cup final…
🚨 Un enorme 4,09% del suministro total de $SPAIN Fan Token™ se quemará si España derrota a Bélgica mañana.
🔥 Cantidad de quema: 1.161.234 $ ESPAÑA (5% de la tesorería)
🇪🇸 Suministro total actual: 28.415.389 $ ESPAÑA
CONFIRMADO: 1% de quema de tesorería $ARG después de la victoria dominante de 3-0 para @Argentina.
🔥 Por ser quemado: 13.426 $ARG
✅ Nuevo suministro total: 19.986.574 $ARG
🇺🇸 Estados Unidos toma el campo esta noche, y ahí es exactamente donde se está escribiendo nuestro próximo capítulo.
Con @FanTokens™ ahora clasificados como coleccionables digitales y herramientas digitales en la guía conjunta de la SEC y la CFTC.
🇺🇸 The U.S. takes the field tonight, and that's exactly where our next chapter is being written.
With @FanTokens™ now classified as digital collectibles and digital tools in the SEC and CFTC joint guidance, the door is open for American sports franchises to take the next steps.