If you're a DTC founder wondering why your ads aren't converting, the answer is likely in this thread. Plugging leaks > Buying more traffic. π§΅π
Most Ecom brands have a "Traffic" problem.
Or so they think.
They spend $10k on ads.
They get 50,000 visitors.
They get 5 sales.
The problem isn't the traffic.
It's the "Leaking Bucket." π§΅
I've been thinking about Tweet #3 all day. Most brands focus on 'Features' when 'Benefits' are what actually move the needle.
Which do you struggle with more: Writing the hook or the call to action? π
Most Ecom brands have a "Traffic" problem.
Or so they think.
They spend $10k on ads.
They get 50,000 visitors.
They get 5 sales.
The problem isn't the traffic.
It's the "Leaking Bucket." π§΅
Reply with "AUDIT" below. π
Iβll DM you a personalized video teardown of your site with 3 actionable tips to increase your ROI today.
Let's win. π
1. Email Flows: Recovering the 70% of carts that get abandoned. π
2. Product Pages: Writing for the "lazy" reader who just wants to know "What's in it for me?"
3. Ads: Hooks that stop the scroll on a busy timeline.
Iβm Chimdalu Odike.
I don't just "write."
I plug the leaks.
Iβm opening up 3 spots this month to help DTC brands turn window shoppers into repeat buyers.
Hereβs the plan:
Your website is a bucket.
Your copy is the sealant.
If your words don't grab attention in 2 seconds...
The bucket leaks.
The money disappears.
Your CAC (Customer Acquisition Cost) sky-rockets.