Will Bowen

The official X for the gaming channel of amazing possibilities.

[Franky Shaw @frankyecom]

Drama ads aren’t just for women.

That might be one of the dumbest assumptions in advertising right now.

Men will watch drama.

You just have to give them a reason to care.

And one of the easiest ways to get a man emotionally invested is to put him in a situation that hits his ego.

He feels himself getting weaker.

His hair is disappearing.

He can’t keep up with the younger guys anymore.

His wife doesn’t look at him the same way.

He’s embarrassed by something he would never admit out loud.

That’s your hook.

But the mistake is revealing the product immediately.

Let the story breathe.

Let the insecurity build.

Let the viewer wonder what happens next.

Then, at the end, reveal the bigger picture.

Because the story was never really about the product.

It was about confidence.

Identity.

His relationship.

Getting older.

Feeling like himself again.

That’s what makes drama so powerful.

Almost any product can become a prop inside a story that actually means something.

The product is the mechanism.

The story is the reason to watch.

And this is where watch time becomes a massive creative advantage.

If you can get someone to watch 30, 45, 60+ seconds instead of 2 seconds, you’re creating dramatically more opportunity for Meta to learn who is actually responding to your creative.

More watch time.

More engagement.

More shares.

More signals.

And potentially more efficient acquisition as the system finds people who respond to that type of content.

That’s the part people miss.

The goal isn’t just to make an ad people click.

The goal is to make an ad people watch, finish, and send to someone else.

Because when the story earns the attention, you get something traditional UGC rarely gives you:

Time.

And time is one of the most valuable things you can get in advertising.

You just can’t directly buy it…

People can just swipe right past your ad…

You have to convince the customer to give it to you.

[LimeWire @limewire]

just a reminder the music industry tried to sue us for $72 trillion back in the day. like lol does that number even exist?

still not paying

[Global Statistics @Globalstats11]

Founders of Famous Fast Food Brands

[WISN 12 NEWS @WISN12News]

Neighbors across Milwaukee's south side heard a strange noise Monday night, described as sounding like "bad boy" or an unusual screech, with its source still unknown.

[STONKS PARK @stonkspark]

greenland deal signed. america gets two new bases and an island full of untapped liquidity.

stonks park landed first.

EPISODE VIII: GREENLAND

[Nate Vomhof @natevomhof]

The all-new Gary Grunau Plaza opened yesterday. I love seeing how Milwaukee is continuing to invest in its public spaces.

[Will Bowen @Choomytv]

💥Bombshell for @XBOX Disc to Digital, @SEGA joins in and its games are already starting to work. The system keeps gaining major support and takes another step forward with SEGA's arrival.

[Candace Owens @RealCandaceO]

Remember folks: midterms are a Democrat hoax! Trump doesn’t want our support anymore. We’re all a bunch of weaklings!

[Marjorie Taylor Greene 🇺🇸 @mtgreenee]

The Republican Party has no idea what is happening to them.

They have failed so massively there is literally no way back.

So many of us are so disgusted you couldn’t pay us to support Republicans at the federal level.

To be clear, we aren’t Democrats and aren’t voting for them, but we sure as hell hope the current form of the Republican Party burns to the ground.

[lynk @lynk0x]

As you grow older, you begin to understand this movie scene better.

[Jmoney💰 @AyoJmoneyy]

Safe to say I’m on Xbox

[colteastwood @Colteastwood]

Xbox Studios & Franchises (update 2026), Good to see that about 25 of these IPs are still going and even seeing new games very soon!

[Will Bowen @Choomytv]

How Monday mornings feel at work. 😅

[FULL TAC @full_tac]

Boring out now 🤪🤪🤪 @katmarikoz https://t.co/k1TzkNSDFs

[XBOX UK @xboxuk]

We got to play @fable at #XBOXFanFest London 🥹💚

[Karim Jovian @KJovian]

Asha Sharma is a QUEEN and the green army keeps growing! 🔥💚

[Alex 🌧️ @alexcobovi]

小島秀夫とノーマンリーダス🫂

[Will Bowen @Choomytv]

@Xbox Saves @HIDEO_KOJIMA_EN Physint from @PlayStation Cancellation on September 9, 2026, Xbox stepped in to rescue @Kojima_Hideo upcoming action-espionage game PHYSINT after PlayStation unexpectedly canceled it in June due to budget concerns and changing internal priorities.

[Tiffany Fong @TiffanyFong]

Happy National Singles Day!

Just curious, are YOU single?

[Will Bowen @Choomytv]

Xbox gamers, had the introduction of the Mythic achievement for serving every achievement in a game changed your gaming at all? Are you trying any harder to get the 100%?