Christopher Dring

Editor-In-Chief and Co-Founder of The Game Business

[The Game Business @thegamebusiness]

Xbox Game Studios boss Craig Duncan steps down after 15 years at the company. Chief of staff Louise O’Connor also set to depart. https://t.co/AfnjRpJsQm

[Christopher Dring @Chris_Dring]

@joseki__ Except, they have started to shift back. Gradually. SGF used to be digital, it's now in-person. Xbox held a screening event for fans and media. IO did an in-person event (albeit, a bit chaotically).

Movies and TV never stopped doing the Comic-cons

[Christopher Dring @Chris_Dring]

In today's Micro (paid subscribers), I suggest it might be time to return to in-person showcases, as Nintendo Direct delivers strong numbers (but a mixed reaction). https://t.co/ObOupYejRK

[Christopher Dring @Chris_Dring]

@joseki__ It used to be. This is far better. Actual developers, audience reaction... I think it's time we got back to it, rather than the negative cyncism that circles these things. Or at least, as a counter to it. That'll always exist

[Christopher Dring @Chris_Dring]

@joseki__ Nearly 7m people watched SGF live last week

[Christopher Dring @Chris_Dring]

@joseki__ (Also, your tweet is exactly why I think it should have been in-person. People want shiny things)

[Christopher Dring @Chris_Dring]

@joseki__ Sure, but I'm talking about marketing. It was very effective marketing. Nintendo Direct had one of the lowest user rating scores of all of the SGF productions... but I suspect it would have been different if you could have that Twilight Princess moment

[Christopher Dring @Chris_Dring]

@joseki__ Thanks for reading

[The Game Business @thegamebusiness]

Is Xbox fixable? https://t.co/y6cdPygt3R

[The Game Business @thegamebusiness]

Xbox's Matthew Ball explains why it was important to pivot back to exclusives

https://t.co/y6cdPyfVej

[Geoff Keighley @geoffkeighley]

Thank you for making this our most-watched #SummerGameFest yet!

This year's SGF showcase delivered 62 million livestreams, with double-digital growth across all key metrics.

[Geoff Keighley @geoffkeighley]

I’m so happy to see Bradley the Badger find a home with @Focus_entmt

[Christopher Dring @Chris_Dring]

Hoping to play this soon. It looks great. A vintage year for racers

[Andy Robinson @Andy_VGC]

"Clutch is coming for Forza's crown with one of the best-looking video games I've ever seen"

https://t.co/bTdmwzQAyo

[Christopher Dring @Chris_Dring]

Here it is. The first of our The Game Business Live interviews.

[The Game Business @thegamebusiness]

This week, it's our big @ballmatthew interview. What is the impact of console exclusives? How long will the DRAM crisis last? Are consoles dying? Will he pre-order the new Zelda? https://t.co/y6cdPyfVej

[Christopher Dring @Chris_Dring]

@1StarImpact That's just the last 18 months

[Christopher Dring @Chris_Dring]

A 3% accountability margin for Xbox is terrifying. From a studios perspective, I imagine it'll be about focusing on the bigger bets. The big entertainment IP. And leaving some of the smaller, indie-like bets to third-party partners. Xbox doesn't need to make all the games

[Christopher Dring @Chris_Dring]

@1StarImpact Avowed, Oblivion Remastered, South of Midnight, Doom: The Dark Ages, Tony Hawks Pro Skater 3 + 4, Kiln, Black Ops 6, Outer Worlds 2, Gears of War Reloaded, Forza Horizon 6, Grounded 2...

[Christopher Dring @Chris_Dring]

@1StarImpact Well, obviously.

[Christopher Dring @Chris_Dring]

@MikeStrawMedia @rpwbrowne I’ve been doing these stories 20 years and I’ve never been given an embargo (I don’t think). I have been asked: “we are still letting people know who are on vacation, can you wait 30 minutes?’

[Christopher Dring @Chris_Dring]

@MikeStrawMedia @rpwbrowne Not all of them had been informed, no.