Having women in the game is fine (e.g. Kat in Reach was well written). I've written women into my own games. The issue is artificial writing and lack of awareness.
It's clear that the devs needed to force more diversity into the story, so they made the new main character a girl, as if everything MUST be 50/50, evenly distributed against all logic.
Then they use the excuse of "lore" to make a poorly written character that immediately berates the player, even though it's contextually ridiculous.
The end result is a cliche girl boss telling the player how terrible they are, in a game where your (primarily) male audience is already very skeptical of forced social politics. But the devs/leads never stopped and said "Hmm, maybe the end result here is not achieving our goals of winning back our primary demographic."
It's tone deaf on top of being poorly executed. And this hurts branding, it hurts sales, and will destroy a studio's reputation (whatever's left of it anyway)
When The Undertaker got emotional and teary eyed when John Cena told him how much he did for the business:
“You never left”
“You saved this company when it was on the verge of bankruptcy”
WHAT A BEAUTIFUL MOMENT ❤️
'Obsession' director Curry Barker wants studios to understand that Gen Z audiences are 'tired of slop'
“We want good movies back. People are still hungry for movies that are original without some big IP, as long as the story is good"
(via @THR)
"Long story short, the world's in trouble, and has been for a while."
Take your first look at Final Fantasy VII Revelation, launching simultaneously on PlayStation 5, Nintendo Switch 2, Xbox Series X|S, Epic Games Store and Steam in Spring 2027.